Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. A killer social media CTA can help you achieve all of these goals and maximize return. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

SendX

AUGUST 20, 2020

Many marketers build their strategies based on powerful analytics. You need actionable insights that can help you choose the right direction for your marketing efforts. If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better.

Analytics 195

Analytics Conversion Tips Click Rate 195

Litmus

NOVEMBER 10, 2022

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. Recent projects. Challenges.

Template 80

Template Budget Programs Click Rate Lead Scoring 80

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Benefits of creative input A few sprinkles of creativity can also help: Establish your brand. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. You can also use these as a template for your own insights.

Marketing Analytics Tools 114

Marketing Analytics Tools Analytics Google Segmentation 114

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. What is customer journey mapping?

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

The Marketing Blender

OCTOBER 1, 2022

See Our Work. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. How to build a marketing budget template and strategy.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Sprout Social

JULY 28, 2022

To keep up, social teams must produce videos efficiently—without working to the point of burnout. At Sprout, we use a video production template to help us scale our content. The template allows us to keep our process consistent and effective, even when we work with multiple contributors and on different channels.

Social Media 97

Social Media Template Video Marketing Media 97

Salesforce Marketing Cloud

AUGUST 24, 2023

See how it works What is a sales dashboard? Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Make your analytics actionable See how data can be used to surface key sales insights that help you build revenue.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Marketing Attribution 112

Marketing Attribution Marketing Analytics Tools Analytics Features 112

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Social Media 122

Social Media Examples Work Management Media 122

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. And that was a lot of work and stressful. You can read through the blog post on how to use my templates. If you tip on the empathetic side too much, you are not helping sales.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. You see if what you’re doing works. We’ll show you how.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Vidyard

JULY 27, 2022

And even as buyers settle back into old norms, sellers are discovering that their virtual selling tools and tactics are helping them score more replies, meetings, and deals. In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Analytics Trends 4.0.2 Video Analytics 3.6 #6:

Template 73

Template Video Marketing Work Management FAQ 73

Sprout Social

AUGUST 12, 2021

Luckily, that’s where templates come in. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. Templates provide a standardized starting point that ensures consistency and efficiency.

Social Media 128

Social Media Template Campaigns Media 128

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples. In the world digital marketing, every touchpoint with your audience matters.

Examples 74

Examples Webinar Metrics Marketing & Strategy Landing Pages 74

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. According to recent research, 51.2%

Conversion Rate 93

Conversion Rate Conversion Examples Marketing Analytics Tools 93

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! Having a strategy document to call upon when you need to review and confirm goals will help you determine what’s most important for your marketing. After all, if your tool doesn’t help you deliver on those goals, why are you even using it? No templates?

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. We’ve created three easy to digest planning templates to help guide your 2022 planning in the right direction. Reading time: 5 minutes.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Parse.ly

JULY 21, 2022

Get inspired by these eight B2B content marketing examples. Lattice’s HR and people management templates. For example, A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes launched soon after Apple and Google announced new restrictions on consumer tracking. Lattice’s HR and people management templates.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Marketing 261

DECEMBER 3, 2020

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. Find the free template here. Doing so will help you to make relevant adjustments, placing your business on a stable growth trajectory. Creating a Funnel is Hard Work.

Top of Funnel 71

Top of Funnel Template Optimization Conversion 71

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5.

Practices 96

Practices Examples Best Practices Outreach 96

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. But, as content creators, we can’t forget about the significance of human connection in our work. Southern Do you remember Google’s most recent Helpful Content Update ?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Sprout Social

FEBRUARY 24, 2022

Social media is becoming the proven work of future CMOs —not just additional intern work. Then, download our social media resume template to put these tips into action. If you don’t have access to a tool like Sprout or exact data points, try these workarounds: Quantify how many influencers you worked with.

Social Media 106

Social Media Template Media Cross-Selling 106

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. GA4 vs. Universal Analytics. Yes and no.

Marketing Analytics Tools 82

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 82

Martech

APRIL 15, 2022

One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. These five steps help ensure that your data provides you with actionable information and enables you to guide your marketing efforts. Start with the basics. Source: Know where you are getting your data.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Webbiquity

MARCH 5, 2020

For example, it can be highly impactful to connect the dots between the technical metrics you have control over (e.g. Automated Google Analytics data, including: Page load times. The Google Analytics connector. Create your Google Analytics Data Connector. Create your Google Analytics Data Connector. Duplicate URLs.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). For example, if a marketer at Sprout Coffee Co. The following tips will help you create queries that step up your social listening strategy.

Keywords 98

Keywords Template Analysis Barriers 98

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Here are some templates you can take a look at for inspiration.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SpotMe Blog

FEBRUARY 16, 2023

It’ll help you keep everything under control when there’s so much going on. After 20+ years of working alongside global companies like Johnson & Johnson, Novartis, Sanofi, Deloitte, PwC, and EY (to name a few!) , we’ve seen that events turn out so much better when they follow an event brief template.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

Hubspot

SEPTEMBER 11, 2019

Whether you're pressing "Publish" on a blog post or collecting initial analytics on a campaign months in the making, it's undeniably satisfying to know you've successfully finished a task. When you're not chasing a clear goal, though, work can feel like a never-ending grind. What is a SMART goal? Getting more fit" is ambiguous.

Template 100

Template Allocation Advertising Benchmark Relevance 100

Pam Didner

MAY 14, 2020

And that was a lot of work and stressful. If you tip on the empathetic side too much, you are not helping sales. Therefore, management direction is critical to minimize confusion and help prioritization for marketing teams. What help was needed at the tactical and execution level? How did the team reach certain decisions?

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

Social Media 99

Social Media Budget Programs Analytics Work Management 99