SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. Let’s dive in. Need some inspiration?

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

SmartBug Media

APRIL 27, 2023

Just think, for example, about how artificial intelligence has taken the marketing world over by storm. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

API 75

API Marketing Automation Services Hubspot Work Management 75

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Tools like Google’s Mobile-Friendly Test can be invaluable for this. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows.

Examples 94

Examples Content Trigger Marketing Eye-Tracking 94

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Image Source What Are Examples of Decision Intelligence Tools? A common example of decision intelligence tools is loan approval. Another example is inventory management software. Image Source 2.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Hubspot

JULY 9, 2020

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. The HubSpot analytics team was no exception when it came to these concerns. The table below highlights how HubSpot’s traffic was impacted by GDPR. Image Source.

Hubspot 93

Hubspot Process Banners Domain 93

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 90

Hubspot CRM Work Management Marketing Management 90

SmartBug Media

DECEMBER 21, 2020

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Amongst these tools, we have PieSync , for example, which was acquired by HubSpot about a year ago. What We Recommend. GoToWebinar.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Google Analytics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In YouTube Advertising.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. I will use an example from a KoMarketing link building initiative this past September.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Marketing Insider Group

JUNE 19, 2023

For example, Krispy Kreme donuts stock took a tumble due to an indirect competitor. For example, Semrush has an Organic Research feature that lists competitors. You can also use advanced Google search operators to find competition. A critical aspect is finding content competitors that are not direct business rivals.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. HubSpot Marketing Hub. HubSpot's Marketing Hub was designed with the busy content marketer in mind. Google Analytics. Price : Starts at $40/mo. for Marketing Hub Starter. SimilarWeb.

Analytics 101

Analytics Work Management Planning Tools 101

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Image credit: Slingshot For example, A/B testing various subject lines, email formats , or calls-to-action (CTAs) might help you determine whether your audience prefers plain-text messaging or highly visual emails.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Hubspot

AUGUST 2, 2020

Here, we'll get some perspective on sales analytics as a whole, a picture of the tactics to do it right, and some background on the best tools for it. Predictive sales analytics enable you to gauge the future success of and identify the most effective strategies for your sales efforts. Let's jump in. Leverage data visualization tools.

Budget Programs 97

Budget Programs Enterprise Management Analytics Work Management 97

Hubspot

NOVEMBER 9, 2018

Google Analytics can help you unde rstand all of this information and so much more. By simply installing a Google Analytics plugin on your WordPress website, you can start collecting this data immediately. As is most things with WordPress, installing Google Analytics is a painless process.

Marketing Analytics Tools 70

Marketing Analytics Tools Analytics Google Click Rate 70

Webbiquity

MAY 9, 2023

For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits. You can also curate informative content for them and add your insights.

Social Media 313

Social Media Social Marketing Planning Tips 313

SmartBug Media

MARCH 27, 2024

But companies should also be on the lookout for drops in satisfaction rates—caused by, for example, a product malfunction or clunky UX—which can lead to friction and frustration. Turn to custom surveys, feedback forms, community groups, and HubSpot’s fully integrated CRM.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. HubSpot is using OpenAI’s ChatGPT model. Having access to the functionality may be viewed as permission to use it.

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

Envy

NOVEMBER 8, 2021

Then, Google decided to make some changes…. Google is constantly updating their search algorithms with the aim of improving the user experience and directing people to the most relevant and useful content. It also means that Google knows how to extend knowledge and assume association. The topic cluster tool on HubSpot.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Examples of marketing automation The role of AI in automation What are marketing automation tools? Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Some examples of power words include ‘revolting,’ ‘powerful,’ and ‘danger.’ Google Analytics. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

nDash

MARCH 24, 2022

Google Alerts isn’t a new concept – the company launched this service in 2003 to help searchers monitor the web for new content. Outside of keyword research, setting up Google Alerts is an excellent way of achieving those goals while simultaneously identifying patterns in trending topics. What Are Google Alerts?

Google 52

Google Work Management Marketing Management Content Marketing 52

Anyword

MARCH 14, 2024

By leveraging your historical data alongside cutting-edge analytics, you can compare your new content against content that you previously published from your social, ad and email accounts that you connected with Anyword. Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Hubspot and more. What’s Benchmarking?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

SmartBug Media

FEBRUARY 16, 2024

The mechanism you ultimately choose to host a customer feedback initiative will depend largely on your target audience and business objectives, but a few widely used customer feedback tools include: Survey tools : HubSpot Service Hub , SurveyMonkey, and Google Forms are a few easy-to-use tools for creating and distributing surveys.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? That’s Google Suggest, otherwise referred to as its autocomplete feature.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52