Sprout Social

JULY 7, 2021

Customer data and analytics (think: CRM, Google Analytics). The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes. For example, teams can easily integrate online form entries with their CRM, help desk software and project management app in just a couple of clicks.

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

Anyword

JUNE 13, 2022

This is why we’re going to take you through how to leverage AI copywriting in all of your marketing content needs, and how this AI-generated copy can boost your overall performance using powerful predictive analytics. Let’s call our sample product, Sun Beam Sunscreen — a SPF 30 that leaves a glowy (but protected) finish. The remedy?

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Here’s a sampling. HubSpot shares that 88 percent of B2B marketers are using custom content to engage with their customers at various stages in their marketing funnels. Why do it online?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Hubspot

SEPTEMBER 17, 2019

Instagram API Examples. If you wanted to switch tracking of #VineTrends to #TikTokTrends, for example, you’d have to wait seven days to do so. Before you get started, make sure you have a Facebook Developer Account and that it’s connected to your Instagram Business Account. Sign in to your Facebook Developer Account.

API 70

API Advertising Agencies Ideal Customer Profiles Sample 70

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Google Analytics, the most popular web analytics tool out there, even has a privacy policy requirement in its terms of use. Privacy Shield.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

SmartBug Media

OCTOBER 10, 2019

A sample inbound marketing agency toolkit: Digital advertising. Software in a marketing agency’s toolkit: HubSpot (is the agency a HubSpot-certified partner?). Google Analytics. If you can’t find any projects online, consider asking for examples during a discussion. Social media. Marketing automation. Google Ads.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 68

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

JULY 22, 2019

For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017. Even social networks like Facebook and Twitter are creating their own versions of video streaming. These ratings are used to estimate the percentage of the desired demographic on a particular channel through statistically relevant sampling.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Hubspot

OCTOBER 7, 2012

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. Fast Company reported that. “

Facebook 28

Facebook Planning RSS Thought Leadership 28

Hubspot

JANUARY 31, 2017

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? For example, if you’ve enjoyed Netflix movie suggestions or Spotify’s personalized playlists, you’re already encountering AI.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Hubspot

MAY 3, 2016

For example, according to the Alliance for Audited Media , digital editions represent only 3.8 Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). Data support this. What does your content look across devices?

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Hubspot

JUNE 7, 2012

For example, if you have a list of 10,000 names, break it down into several segmented sends. Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. Next, make sure your email list is healthy.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

APRIL 20, 2012

Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username. What It Is: Think of it as Klout's version of the Facebook ticker. B2C companies could offer free samples of their products. Here at HubSpot, for example, we're preparing for our annual Inbound conference.

Brand Identity 28

Brand Identity Branding Top of Funnel Paid Search Agency 28

Hubspot

JUNE 15, 2012

For example, HubSpot might find lists of marketing thought leaders that we can follow! For example, if you want to search for the term "#mobile" and see the results as soon as someone tweets about it, you can set up a column in HootSuite that will do just that. Things You Might Have Missed on Facebook.

Social Media 28

Social Media Social Marketing Media Social Networks 28

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. YouTube analytics are very good for creators, so they'd be perfect as Key Performance Indicators (KPIs) along the way. In the few examples that I studied, I saw they grew their channels a lot.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Hubspot

FEBRUARY 3, 2014

Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford. We outline two major methods below: interviewing your current clients and investigating you website analytics. Want a larger sampling? What gives?

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Webbiquity

APRIL 25, 2017

Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster. Sample review: “Go here (to StockSnap.io) for free beautiful stock photos.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Acquisio is cloud-based digital ad platform and campaign management software that combines the management of ads from top publishers like Google and Facebook into a single platform. What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Optinmonster

MARCH 18, 2020

Pay Attention to Sample Size. For example, Hubspot suggests you optimize the pages people visit most: Home page. To find your most visited pages in Google Analytics, go to Behavior » Site Content » All Pages : Once you know what these are, you’ll know where to place email subscription and lead magnet optin forms.

Practices 98

Practices Best Practices Sample Statistics 98

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Ethical engagement.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Hubspot

APRIL 13, 2012

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. For example, if you're like our very own Laura "@Pistachio" Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Convert

SEPTEMBER 14, 2020

How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. Using UTMs with web analytic tools allows you to segment data and understand how traffic flows to your site. Take the Wiggie Doodle-1000 example. Benefits of using UTM codes.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. B2B A/B Testing Examples.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

APRIL 17, 2018

For example, if they say the lead-to-opportunity conversion rate is bad, the right answer is not to write more blog articles.). What's an example of a lead-generating campaign you'd be excited to work on here?". The specific parameters matter less than the follow-up question itself -- a positive sign of an analytical marketer.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Optinmonster

MARCH 11, 2024

Here’s an example of a social proof notification on TrustPulse’s website: This social proof software helps you add instant credibility to your site by showing verified website actions like: Purchases Demo Registrations Signup Form Submissions TrustPulse is also great as a FOMO marketing tool. Here’s an example from Cracku.

Tools 71

Tools Work Management Marketing Management Best Practices 71

Hubspot

JULY 27, 2018

I was a freelancer before joining HubSpot — AKA the best career decision I’ve ever made. The information and recommendations in this article were collected from real freelancers across the world (including some from HubSpot employees who previously freelanced). And these questions are the ones we’ll answer in this guide.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Single Grain

JUNE 3, 2021

The interview process, including example interview questions. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. The marketing director should have an analytical mind.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. For example, if I was doing a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test — North America, 18 to 24, Female."

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. The IKEA Place app is a great example of this. Why is this important?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. In addition, image editing sites like Canva help you boost your content’s appeal with custom designs for the following examples: Digital posters. Stick to a distribution schedule, like weekly, for example.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Facebook Video Statistics 3.2 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Video for Sales Statistics 1.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

ConvertKit

DECEMBER 31, 2019

For example, you might test your headline by writing a different version, or add a header photo showing your product or a friendly face. Performable (bought by HubSpot ) changed their CTA button color and improved conversions by 21%. PPC agency KlientBoost's offer of a free proposal is a compelling example. Image via Pipedrive.

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

Optinmonster

NOVEMBER 15, 2022

69 Irresistible Lead Magnet Ideas and Examples. Here’s an example of an OptinMonster campaign offering a lead magnet: Right away, users can see they can get 12 proven strategies for converting abandoning visitors. For example, let’s say you have a blog post on the top 10 ways to improve customer service.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

AUGUST 20, 2020

For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. Examples: How to Write a Great Email Signature [+ Professional Examples]. Examples: 10 Ways to Make Your Blog Post Interactive. The Listicle. The Fun Post.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101