Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. Data analysis is another example where AI works as an accelerant.

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Marketing AI Work Management Marketing Management Examples 124

Marketing Insider Group

MAY 11, 2021

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition. Quick Takeaways.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Marketing Insider Group

FEBRUARY 14, 2023

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. Here are some real-life examples: 18X ROI From Just.01% and urgency (offer ends at midnight).

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111

Analytics Enterprise Management Work Management Business 111

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 328

Planning Analytics Enterprise Management Work Management 328

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 134

Analytics Google Marketing Analytics Tools User-Generated Content 134

Contently

DECEMBER 15, 2022

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Oktopost

SEPTEMBER 21, 2023

Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. For example, there are instances when a display publisher ad placement has been identified as no longer performing well, and the drop-off has been attributed to poor audience targeting or an ineffective bidding strategy.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

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Marketing Attribution Marketing Analytics Tools Analytics Features 115

SmartBrief - Marketing

MARCH 10, 2024

For example, you could send emails to people who have purchased a certain product, or who live in a certain geographic area (this is important for national or global organizations). Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Analytics Practices Optimization 106

Televerde

JUNE 14, 2022

While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Martech

OCTOBER 3, 2022

Here are a few examples. Analytics platforms. It is not unheard of for a company to change analytics platforms within its stack. A common example is a web analytics platform. Two major players in this space are Adobe Analytics and Google Analytics.

Analytics 110

Analytics Privacy Protection Privacy Marketing Analytics Tools 110

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. It notifies you automatically about these via the Insights dashboard, within the Analytics platform. To see insights, go to the Analytics home page and scroll down to the Insights section. Dig deeper: 3 ways to do segmentation in Google Analytics 4.

Marketing Analytics Tools 117

Marketing Analytics Tools Analytics Google Segmentation 117

Lake One

JULY 27, 2023

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Measure the impact of each touchpoint on customer engagement and conversion.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Salesforce Marketing Cloud

AUGUST 24, 2023

Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Make your analytics actionable See how data can be used to surface key sales insights that help you build revenue. For example, you may have a yearly sales goal of $1 million.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap.

Analytics 88

Analytics Opt-out Paid Search Agency Conference 88

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Does the platform utilize natural language processing or some other analytics tools? In your inbox.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Marketing Websites Google 106

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Stevens & Tate

JULY 22, 2022

Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1. Google Analytics. Google Analytics is a free tool that provides a wealth of data about your website visitors. This data can help you understand what you need to improve.

Analytics 124

Analytics Marketing Websites Tools Marketing Analytics Tools 124

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Inbox Insight

MARCH 13, 2024

For example, lead intelligence captured during a campaign flight time, can be synced directly into CRM systems, providing a centralized platform to store, track and evaluate lead information. In addition, data analysis tools have enabled sales teams to efficiently manage and analyze data throughout the lead prioritization process.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

SalesGrape

SEPTEMBER 14, 2023

By leveraging data analytics techniques, businesses can refine their targeting strategies, identify trends, and ultimately generate more qualified leads. Trend Identification: Data analytics allows businesses to identify emerging trends within their target market.

Telemarketing 70

Telemarketing Lead Ranking Lead Generation Lead Scoring 70

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Attribution Analytics Google 122

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Analytics 98

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Content interest.

Marketing Analytics Tools 103

Marketing Analytics Tools Segmentation Analytics Google 103