sales 
Customer Experience Matrix
JUNE 11, 2019
One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something.
Customer Experience Matrix
DECEMBER 13, 2020
But the real reason for its growth may be that interactions are shifting to digital channels where success will be based more on relentless analytics than an occasional flash of uniquely human insight. events have changed forever. But tremendous innovation has occurred in on-line events and more will surely appear in coming months.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
JULY 17, 2015
At an operational level, the individual-level systems use automated analytics to rank all possible content choices for each individual using that individual’s data. Segment-based systems either use rules to select content for each segment or use automated analytics to rank content choices for the segment as a whole.
Customer Experience Matrix
DECEMBER 10, 2013
Fortunately, a diligent sales rep followed up by email and I remembered it was worth a closer look. In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics.
Customer Experience Matrix
NOVEMBER 24, 2016
Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations. Event Strategy Manager lets users define events based on data patterns, such as three dropped phone calls within a week.
Customer Experience Matrix
MARCH 18, 2018
If the first project is purely analytical, such as customer profiling or journey analysis, then you don’t need to worry about connecting to execution systems, although you do need staff resources to properly interpret the data and possibly some analytical or reporting systems.
Customer Experience Matrix
MAY 21, 2015
Teradata’s marketing applications also extend beyond standard marketing automation to include marketing resource management and analytics. Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated.
Expert insights. Personalized for you.
253 
Let's personalize your content