Remove multivariate
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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.

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10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

Or your company may have an unexpected event. Experiment with bandit and multivariate tests. Of course, if you’ve got a lot of traffic, consider a multivariate test. But if you do need to break out the big guns, and you’ve got the traffic, consider a multivariate test. It’s not as celebrated as coding or analytics.

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8 tips to boost your video conversion rate

Sprout Social

For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter. Multivariable tests will also help you identify opportunities, but don’t get too in the weeds by considering too many variables.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

And the events of 2020 have driven a significant increase in user demand for digital and digital consumption—growing trends that have been building for many years now. Virtual events. Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement.

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Find Out Why Metadata Says A/B Testing is Dead at MarTech 2018

Metadata

The event runs through tomorrow, October 3rd at the Hynes Convention Center in Boston. If you are attending MarTech, our team will be at our booth (#63) sharing how multivariate testing isn’t just hype, but a proven method for achieving optimized states. This week we’ve landed on the East Coast for MarTech 2018.

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Find Out Why Metadata Says A/B Testing is Dead at MarTech 2018

Metadata

The event runs through tomorrow, October 3rd at the Hynes Convention Center in Boston. If you are attending MarTech, our team will be at our booth (#63) sharing how multivariate testing isn’t just hype, but a proven method for achieving optimized states. This week we’ve landed on the East Coast for MarTech 2018.

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Using Google Optimize & Other Free A/B Testing Tools? Shift When You See These 5 Things…

Convert

One of the best free A/B testing tools is Google Optimize — the successor of Google Analytics Content Experiments. It has a simple interface that anyone can easily figure out for their first test — and it integrates with Google Analytics perfectly. Source: Analytics Vidhya. Now, don’t get me wrong.