Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. But that’s missing the forest for the trees.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Cut through the fog with personalization.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 306

Social Media Work Management Marketing Management Media 306

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Budget Programs 89

Budget Programs Work Management Allocation Product 89

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Virtual events and webinars (52%).

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Five key recommendations: Adopt a digital-first marketing strategy while including hybrid execution and delivery across all campaigns and tactics, understanding where and when to use them.

B2B Thought Leadership 238

B2B Thought Leadership Lead Ranking B2B Marketing Planning 238

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer. Sounds hopeless, right?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer. Sounds hopeless, right?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Vision Edge Marketing

MARCH 30, 2021

To address this pressure, CMOs have invested significant resources, especially in terms of technology, to facilitate their ability to improve alignment, accountability, analytics, and operational excellence. We optimized our resources. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools.

Enterprise Management 283

Enterprise Management Work Management CMO Marketing Management 283

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Provide the blueprint for resources required to make a purchase decision.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

JANUARY 12, 2024

Limited resources don’t have to mean scrapping plans — it’s all about adapting. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

PureB2B

MAY 13, 2022

The terms business intelligence and data analytics are often used interchangeably. A clear distinction can be made between BI and data analytics. Data analytics, on the other hand, refers to the process of analyzing raw data and transforming it into a format from which conclusions can be drawn. Scope of Work.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Webbiquity

OCTOBER 11, 2022

To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Use Social Media Platforms to Your Advantage. Image credit: Olya Kobruseva on Pexels.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

SEPTEMBER 15, 2020

When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . Phygital marketing optimizes the experience for B2B customers as well. An optimized phygital marketing strategy prioritizes sensory experiences you can’t get via an app. What is Phygital Marketing?

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult. It reflects an occurrence.

Paid Content 138

Paid Content Enterprise Management Work Management B2B Marketing 138

PureB2B

JUNE 14, 2021

In this article, we covered strategies that can help you budget like a CFO and optimize your expenses on digital marketing. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out. Analytics should be consistent in every assessment.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives. One, a content budget lets you allocate resources more efficiently.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

Marketing & Strategy 109

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 109

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Aberdeen

OCTOBER 19, 2022

The event was a great opportunity to learn and discuss company’s current and future strategy, speak with users from Aon, Toyota Financial, and Solera, as well as spend 1-1 time with company leaders discussing the state of the market in contact center and customer experience (CX). This post summarizes my takeaways from the event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contacts 52

Martech

JANUARY 25, 2024

StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. See our article here for ways to prevent that. Momos’ Momos 2.0

Marketing AI 79

Marketing AI Paid Search Agency Lead Ranking Psychographics 79

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Did you know there are countless ways to use AI in social media ?

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. The first of my top growth hacking strategies will skyrocket your subscribers quickly. Businesses that don’t grow soon disappear.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Double-Check Search Engine Optimization Optimizing your website for search engines is a critical step in generating traffic and leads. Highlight on Social Media.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

Budget Programs 120

Budget Programs Video Marketing Tools Marketing & Strategy 120

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 99

B2B Marketing Search Marketing B2B Multi-Channel 99

Valasys

FEBRUARY 13, 2024

It transcends traditional marketing methods by harnessing data-driven strategies, innovative technologies, and personalized experiences to attract, engage, and retain clients. Drive Revenue Growth: Generate qualified leads, guide them through the sales funnel, and ultimately boost revenue through well-planned marketing initiatives.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52