SmartBug Media

NOVEMBER 17, 2020

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. From the success of email campaigns to the turnout of a live event or tradeshow, it’s crucial to be able to show how your campaigns have performed. Marketo Report Types. Email Performance Report.

Marketo 98

Marketo Landing Pages Privacy Policies Click Rate 98

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

SmartBug Media

OCTOBER 29, 2020

According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. Whether you measure success in FT or MT attribution, setting yourself up for success in Marketo is a necessity. Attribution Reporting in Marketo. Setting Yourself Up for Success.

Marketo 81

Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. Let’s dig in to these new and advanced features.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Here are five popular Marketo add-ons for mid-sized businesses, along with a few considerations for each. Formerly ToutApp, Sales Connect became a Marketo offering in 2018.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. And during the COVID-19, that includes virtual events. Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. The event took place on Microsoft Teams.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. In August, we got to spend the day in the Denver headquarters office for the Launchpoint Partner Event. As always, getting to spend time with the Marketo team was awesome. Being a Marketo partner has been instrumental to our growth and has afforded many new business opportunities.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. There are numerous MarTech tools available. They fit broadly within these categories. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Valasys

MARCH 14, 2019

According to the Marketing Data and Analytics Survey 2018 conducted by Gartner, 81% of marketers expect that the majority of their decisions will be data-driven by 2020. These behavioral insights in Marketo enable marketers to gain a powerful way to accelerate and scale personalized and account-based marketing (ABM) strategies.

Marketo 49

Marketo Account Based Marketing Webcast Paid Search Agency 49

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. ” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. .” Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Most recently she has spoken at events for Adobe, BAI, and Showpad. Expertise: Demand marketing data and analytics. See Jennifer’s posts.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

TrustRadius Marketing

FEBRUARY 4, 2020

If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Marketing events are an excellent opportunity to learn about the latest trends, technology and big ideas across industries. Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Martech

NOVEMBER 8, 2023

.” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals. Last year had seen two smaller events, “ Summer Camps ” as they called them. but it has been a fun event.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Content4Demand

JANUARY 10, 2020

To help you select the best B2B events to attend this year, we’re highlighting the top 10 we’re looking forward to. And be sure to visit Content4Demand in the event marketplace to say hello! There are 11 tracks and lots of flash—both inside and outside the event, of course. We hope to see you in person at one of them.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Engagio

SEPTEMBER 29, 2023

In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. It just makes sense.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Televerde

SEPTEMBER 25, 2018

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. While this will be my first time in London, it’s not my first SiriusDecisions event. One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies.

Case Study 40

Case Study Case Studies Marketo Studies 40

Adobe Experience Cloud Blog

MAY 12, 2020

Marketo ’s sister company, Magento , is reporting big increases in demand for its commerce solutions, often from companies that didn’t need it before coronavirus. . Fewer big events and more free stuff. Every major business event has been canceled, and many have been replaced by online versions which are often free.

Work Management 159

Work Management Marketing Management Lead Ranking Paid Search Agency 159

Engagio

NOVEMBER 16, 2023

In the Demandbase One Analytics tab, there is a menu option called Program Impact for those who have connected either Salesforce or Marketo. For example, traditional field marketing events can be more focused on targeted customers and industries.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. These tools encompass functionalities such as lead capture, scoring, segmentation, nurturing workflows, and real-time analytics.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit. MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 13, 2017

Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy. Help our Partners paint San Francisco purple by attending their hosted events throughout the city.

Advertising Agencies 122

Advertising Agencies Marketo Thought Leadership Trade Show 122

Adobe Experience Cloud Blog

OCTOBER 2, 2015

I’ve landed my dream job managing events at Marketo, checked things off my bucket list (think: traveling internationally and running a multi-activation event at SXSW), and I have forced myself outside of my comfort zone on numerous occasions. If you’re like me, you’ve already begun planning your event roadmap for 2016.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. Marketing Automation is like your 24X7 assistant that tracks and guide prospect to conversion.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Vidyard

APRIL 19, 2018

You’re not alone, this year Marketo Marketing Nation Summit is all about becoming a FEARLESS marketer. To make the most of this year’s summit, we’ve gone ahead and created a list of can’t miss sessions, talks, and events so you can hit the ground running as soon as you arrive at the summit! Marketo Summit Talks.

Marketo 27

Marketo Video Marketing Advertising Agencies Deliverability 27

Attendify

MAY 14, 2019

We’ve all been there: staring at a fishbowl full of dusty business cards that require data entry, or looking guiltily at a post-event attendee list that’s been sitting on our desk for two weeks. You can’t afford not to have a speed-to-lead event data strategy. Tip 1: Get smart about event lead scanning. Still doing it?

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Marketing automation platforms such as Marketo or Pardot get more powerful with more data as well.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Heinz Marketing

MAY 18, 2023

For example: original source = event, original source details = the date and name of the event. Marketo has the ability to block field updates but other MAPs don’t (like Hubspot and Pardot) so you’ll need to create a workaround. Next you’ll need to create another set of fields to track most recent source.

Marketing Attribution 95

Marketing Attribution Lead Ranking Paid Search Agency Marketing Automation Services 95