ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

JANUARY 10, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 100

Research Campaigns Tips Content 100

Marketing Insider Group

JANUARY 26, 2015

” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Social Media Strategies Summits February 10-12 in Las Vegas, NV. I know I missed a few each time.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. Related: How to Get the Most Out of Your Marketing Analytics. To some degree, it still is.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. How to Use Trigger Events for More and Better Leads.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

SnapApp

JANUARY 4, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 61

Research Campaigns Tips Content 61

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!)

Social Media 40

Social Media Facebook Research Peer-to-peer 40

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

JANUARY 6, 2020

When you’re deciding on which conference to attend you need to consider what your main priorities are for attending the event and weigh this up against the combined cost of the conference, travel, and accommodation as well as the time you have available. I’ll also be speaking at a number of these events. Digital Summits.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Read more on How to Assimilate Competitive Benchmarking in Social Media. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. Ways to Excel Effective Lead Nurturing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. A report by CMO suggests that companies with the most effective ABM strategies are more likely to have invested in analytical technology (69%), account insights (67%) and engagement insights (56%). It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Exo B2B

FEBRUARY 22, 2018

Here’s a short list of events with a brief description, both North American or European, with high-level speakers. Note that there will be no shortage of Quebec events on the subject, specifically Les Affaires and Infopresse. Social Media. Analytics & Data. Search Engine Optimization. Sales/Marketing Alignment.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Customer Experience Matrix

AUGUST 21, 2009

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. The new Aprimo product would fill every box on my table except social media, predictive modeling and Web site management. This brings us back to Aprimo Marketing Studio.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Martech Advisor

DECEMBER 16, 2019

In the same way, people remember events that appeal to them emotionally. Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Customer listening follows two approaches: The inbound approach: Emails, social media queries, complaints, support tickets, etc.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Sprout Social

MAY 24, 2023

Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. But managing the social media presence of a government agency comes with a unique set of challenges. But managing the social media presence of a government agency comes with a unique set of challenges.

Social Media 99

Social Media Tools Work Management Marketing AI 99

Convince & Convert

MARCH 5, 2015

Inspired by Jay Baer’s post , I want to share with you how you can prove the value of social media with well-known tools and a little creativity. (If Many believe it is a fool’s errand to try to quantitatively determine the business value of a Facebook like or a tweet. This is especially true with social media.

Social Media 162

Social Media Media Mobile Advertising Marketing Analytics Tools 162

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Brandpoint

JUNE 7, 2018

While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies. Host: Rising Media. View all Digital Summit event locations here. ” View all Summit events from Innovation Enterprise here. Host: Rising Media Ltd.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Vidyard

FEBRUARY 18, 2021

And while in-person meetings and events are expected to return to some degree in the latter half of 2021, the most successful businesses will embrace a strategy where physical supports digital instead of the other way around. Give Social Media Audiences What They Want—More Video 4.1.3 Host a Virtual Event That Delivers Real Value 5.1.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Martech

SEPTEMBER 21, 2021

email, mobile, social media, and websites). These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Social media models are generated by understanding and analyzing patterns of the available data.

Lead Ranking 104

Lead Ranking Social Media Tools Lead Scoring 104

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Eric : Facebook ads just creep me out.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Single Grain

SEPTEMBER 18, 2023

AI can write your blog posts, create video scripts and even manage your social media content. Most businesses aren’t platforms like Google or Facebook. For the vast majority, the real power of AI lies not just in automated content creation, but in data analytics and real-time decision-making. That’s where AI shines.

Marketing AI 52

Marketing AI Business Ethics Work Management 52

Vidyard

FEBRUARY 18, 2021

And while in-person meetings and events are expected to return to some degree in the latter half of 2021, the most successful businesses will embrace a strategy where physical supports digital instead of the other way around. Give Social Media Audiences What They Want—More Video 4.1.3 Host a Virtual Event That Delivers Real Value 5.1.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Social Media Video Statistics 3.1 Facebook Video Statistics 3.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video SEO Statistics 2.10

Stats 65

Stats Video Marketing Enterprise Management Planning 65