Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. This is what Tomasz Tunguz calls the compounding returns of content marketing. Traffic to business, finance, and education sub-reddits is surging.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. Google Sheet Templates for Reporting and Analytics. Website Traffic Dashboard. Website Paid Traffic Report.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Stevens & Tate

APRIL 18, 2024

Automation tools can schedule consistent content postings across various platforms like Facebook and Instagram, ensuring a steady stream of engaging material that highlights community events, resident stories, and useful information about living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). This was the 15th and FINAL post of the Spectacular Springtime of (Digital Marketing) Stats series on Webbiquity and elsewhere. #1: LinkedIn Pulse ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Brandpoint

AUGUST 21, 2023

With their user-friendly interfaces and time-saving functionalities, social media management tools are a valuable asset for any marketing professional looking to effectively navigate the dynamic world of social media. This can include co-branded campaigns, joint events or webinars, cross-promotions or sponsored industry reports.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Blog articles remain a valuable content asset in a B2B marketer’s arsenal. Conversational marketing. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

SocialPilot

JANUARY 26, 2024

” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.” ” AI Prompts For Email Marketing With more than 4 billion people using emails across the globe, there is an enormous amount of potential for AI in email marketing. .”

Examples 78

Examples ROI Planning Work Management 78

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Conductor

AUGUST 24, 2022

Traffic projections. If keyword research and recommendations included in content are based on monthly search volume (MSV) and estimated eventual rank, then estimated organic traffic/users can be calculated. This should help the content reach its full potential of driving organic traffic and avoid mistakes that reduce findability.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Marketing Insider Group

DECEMBER 10, 2019

With today’s data analytics giving event planners the ability to look into everything from social media likes to online behavior and demographics, there is really no excuse for not digging into that data to find registered attendees’ preferences and pain points. Get started today and generate more traffic and leads for your business.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Martech

JULY 28, 2021

And with more customer interactions happening over digital channels, analytics tools are crucial. “In In fairness, we had started some conversations with vendors about analytics (prior to the pandemic),” said Rowley. “We They also depend on Google Analytics and recently made the shift from Marketo to Salesforce Marketing Cloud.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

SpotMe Blog

JULY 21, 2023

With 500,000+ people attending events run on SpotMe every month, we know what it takes to create an engaging experience from the moment guests land on your registration page to the moment they leave your event. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

BDB

JANUARY 12, 2024

There’s also an opportunity to incorporate chatbots, which even facilitate post-event follow-up, driving conversions long after. Comparing these engagement data points between physical and virtual participants identifies which content resonates – and with whom.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

KoMarketing Associates

APRIL 24, 2014

From an email marketing augmentation perspective, make certain to create visibility for email subscriptions across page templates, including supporting navigation, confirmation page messaging, and within the navigational stream of blog post templates. Mobile Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Convince & Convert

MAY 4, 2015

All of the personas we build are data-driven, so it’s not much different than a well-written analytics report in that you’re telling stories about people based on data and adding a layer of psychology to make sense of what they are doing.”. When leaving the site, users are served a pop-up offering a guide to “Monster Traffic Generation.”

Conversion 164

Conversion Conversion Rate Paid Search Agency Psychographics 164

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? 3) Improved Marketing Tactics. As you run lead capture campaigns, you want to know which marketing strategies brought in the most valuable leads, right? 4) Data Analytics.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Vidyard

OCTOBER 3, 2018

Rake in the SEO benefits Unlike uploading a video to YouTube (which gives YouTube all of the search value connected to your content), having a video library for your business means that you can embed videos directly into your site and reap the search engine optimization (SEO) rewards—think increased site traffic.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

Rake in the Video SEO Benefits Unlike uploading a video to YouTube (which gives YouTube all of the search value connected to your content), having a video library for your business means that you can embed videos directly into your site and reap the search engine optimization (SEO) rewards—think increased site traffic.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Marketing Insider Group

FEBRUARY 27, 2024

A KPI for this may be to increase web traffic by 10% this month. Timeline A well-structured timeline is essential for the success of any marketing campaign. Measuring & Assessing Utilize analytics tools to track the performance of your campaign. For instance, maybe you wish to increase online sales.

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits?

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. Adobe Marketing Summit.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

sagefrog

NOVEMBER 14, 2023

Blogs: Regular blog posts on timely subjects can drive organic traffic and engage your audience in ongoing conversations on trends, tips, and more. Data Analytics : Monitor customer behavior to identify friction points and optimize accordingly. Backlinko found that 72% of B2B companies make the most of their website’s blog.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

TrustRadius Marketing

SEPTEMBER 5, 2018

A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Converting organic search traffic. The main considerations for B2B SEO include: Optimizing for multiple queries.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Attendify

APRIL 17, 2019

This is the digital marketer’s ultimate challenge. . Event marketers, on the other hand, must empower face-to-face. In this article, we’ll share some actionable tips on bringing digital marketing and event marketing practices together. What’s the Difference Between Event Marketing and Digital Marketing?

Event Marketing 54

Event Marketing Planning Work Management Marketing Management 54

Single Grain

JANUARY 18, 2024

Take, for example, a video on event marketing. Here’s what NOT to do when trying to engage your audience: ❌ Avoid straying too far from your main subject, especially in a niche like event marketing. ❌ Don’t neglect the insights provided by YouTube Analytics.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Unbounce

JANUARY 26, 2021

We’re marketers after all, and we like our campaigns orderly. Here’s where Smart Traffic steps in. In his day-to-day, Jonathan leads a team of marketers that include paid media specialists, designers, and developers. Webistry started as a two-person startup focused on event marketing. Just like that—TADA!

Landing Pages 145

Landing Pages Optimization Paid Search Agency Lead Ranking 145

Hubspot

AUGUST 31, 2011

For example, at Dreamforce, HubSpot's event marketing team is using its free tool called Website Grader to provide competitive analyses of attendees' websites. Website Grader is actually a tiny snippet of HubSpot's paid software, and it's also part of HubSpot's content marketing. You want to hire people who are D.A.R.C.:

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Digital Marketing Funnels 28

Martech

SEPTEMBER 21, 2021

Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results.

Marketing Automation Services 126

Marketing Automation Services Enterprise Management Work Management Marketing Management 126

seo.co

FEBRUARY 14, 2023

A decade ago, it might have taken months for your hard work to pay off – but these days, you can sometimes see SERP updates ( and greater organic traffic ) in a matter of hours. Freshly launched startups, small businesses, and event marketers are just a few examples of clients who have time-sensitive marketing and advertising needs.

Marketing Budget 80

Marketing Budget SEO Service Product 80

Hubspot

SEPTEMBER 15, 2011

Take advantage of hashtags, especially for event marketing. Create and promote hashtags for marketing campaigns or events you're hosting. Experiment with it to see if it's helpful in complementing your organic Twitter marketing efforts. Use Twitter Web Analytics.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

SpotMe Blog

JUNE 29, 2023

All marketing collateral, ads, and communications must be pre-approved to confirm claims are substantiated, risks are outlined, and messaging is balanced. Regulations limit how products can be discussed, demonstrated, or distributed at events. Use tracking and analytics to monitor the performance of your campaigns.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Sage Marketing

OCTOBER 18, 2023

Define goals and KPIs Defining clear marketing goals and Key Performance Indicators (KPIs) based on your product roadmap and business strategies is a critical step. Additionally, use analytics tools to track the performance of your marketing efforts.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52