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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

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Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow | What’s Your Edge?

Vision Edge Marketing

The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team. A few weeks in advance of the event, Marketing sent an email from a key member of the leadership team that would be attending the event asking for a “meet up” at the event.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Monitoring user behavior is essential to increase conversion rates (the number of event registrations), and MAPs can help you achieve this. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations. Examples of MAPs that you may consider include: Marketo. ActiveCampaign.

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

As leads are captured via direct response campaigns and other channels, they can be moved into sales and marketing automation programs, which can be easily managed in-house. Platforms like HubSpot and Act-On are very affordable and allow companies of any size to qualify and nurture leads before handing them over to the sales team.

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Top 15 Content Marketing Trends for 2023

ClearVoice

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Hubspot reports that short-form videos have the highest ROI of all social media content. Short-form videos give users bite-sized information and entertainment.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers.

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