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How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? How much traffic does social media contribute to those outcomes?

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

In an increasingly volatile digital landscape, search remains a strong channel and sound investment with 77 percent of marketers in 2023 reporting their search traffic was good or better than the year prior. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

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How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)

Matchcraft

It is a method of data analysis that automates the analytical model building process. Fraudulent activities such as bot traffic, click-spamming, and cookie stuffing can be identified and blocked using machine learning algorithms. Ethical Impact Another concern is the ethical implications of using machine learning in advertising.

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7 Sure Fire Ways to Turn Social Media Followers into Customers

SocialPilot

These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. The results of the analytics could be surprising as well as interesting. Here again, social media analytics could be vital. Both the approaches are fine.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Analytics tools The best way to measure your email marketing campaign’s success is to use tools for tracking and analyzing email campaign performance. Google Analytics.

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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.