Digital B2B Marketing

SEPTEMBER 27, 2011

For B2B marketers, this environment requires a renewed focus on three elements and one major change. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ).

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 13, 2011

Partial attention to our phones and even partial attention to the environment around us. Mobile is extending the always on, at our fingertips information environment. Share your view in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics.

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Digital B2B Marketing

AUGUST 11, 2011

On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. Earlier this week, I unfollowed approximately 300 accounts on Twitter. In an opt-in marketing environment, what would you change about your communications? Share your feedback below or with me on Twitter.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. I’m analytical. I started my career in analytical disciplines. But in today’s “I want it NOW&# marketing environment, few have the patience for this and I think the industry suffers for it. Food is important. Many say I’m cheap.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JULY 7, 2011

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Since today’s corporate environment requires rational justification of our emotionally-driven decisions, I offer the following rational statements to support my belief: There isn’t a rational formula. .

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

AUGUST 30, 2011

Your woozle was once created in a relatively controlled environment of advertising, marketing and sales. Share your view in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. If not, the damage can be staggering. About Eric Wittlake.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JUNE 29, 2011

The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment. Share your opinion in the comments below or with me on Twitter. Drive industry consensus around a solution.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100