Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Examining and understanding web analytics is key to this. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics.

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Anything Goes Marketing

MAY 26, 2007

Do you have an email newsletter? How can you improve your email opens and click-throughs? Email Newsletter 2.0 In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! In the "new world" of web 2.0,

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

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Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck.

Landing Pages 100

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Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Besides name and email, choose your registrations carefully! 56% of users use business email addresses but 46% use non-business email addresses.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

MARCH 18, 2007

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. The first item I would recommend is only ask for the basic information - name, email, company. All that may be needed is an email address. Here are some quick tips from the experts - Google that is - on how to improve your landing pages.

Lead Qualification 100

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Anything Goes Marketing

OCTOBER 1, 2006

If you have a good web analytics tool, you should be able to find out which search query they used to get on your site or which website they came from. Perhaps fire out an email to those people that have signed up for email updates and ask them straight up "Why are you reading my blog?" This requires you to do some work.

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