Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

LeadSloth

NOVEMBER 16, 2009

Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. For CRM, I focused on Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. Definitely take a look if you’re in that market for that sort of product.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 9, 2014

million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Salesforce.com synch is bi-directional and works with lead and contact records.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. But in fact it’s a substantially broader scope than I’ve seen in other products.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Almost half of all respondents outsource some or all of their campaigns to an agency or outside consultant.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. The first, Campaign Summaries, allows users to summarize information for any fields you create so can view campaign results without leaving the campaign module.

Salesforce.com 48

Salesforce.com Features Marketing Management Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Leadspace

JANUARY 4, 2017

, I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. This week it announced a new platform , InterestBase, that gives clients an interface to define target groups, analyze group members’ interests, push prospect lists to marketing automation and CRM systems, and enhance individual lead records.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Adobe Experience Cloud Blog

JULY 30, 2009

The next interview in the B2B Marketing Thought Leader interview series is with David Taber. David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. a yahoo email address).

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

DECEMBER 2, 2010

It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. As both sets of systems expand their scope, their features will overlap more and marketers will compare them directly.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 20, 2016

Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data. Intent-based email lists are obviously contactable but volumes are often quite low. Clients also receive contact names, email addresses, and phone numbers at those companies.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. The role of marketing automation.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Alerts can be based on complex rules and delivered via email or text message.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

DECEMBER 13, 2012

SiteCore doesn’t talk about them much, although does deliver them in the form of campaigns flows and dynamic content rules. Although I just compared SiteCore with decision management systems, its more immediate competitors are marketing automation vendors. Like SiteCore, they aim to be a company’s core marketing platform.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 22, 2011

Such APIs are available to varying degrees for other marketing automation products too, so an app marketplace isn’t quite as huge a leap as it may seem. Performable also has existing connectors with a variety of social media, help desk, email, billing, chat and CRM systems. However, the multi-step campaign engine is quite basic.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). They click on a link in an email that you sent them. For known visitors you can also track clicks from emails you sent them.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

JANUARY 31, 2010

Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 9, 2011

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. tracking within Act-On emails sent through Microsoft Outlook. So let me try again.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Adobe Experience Cloud Blog

FEBRUARY 3, 2012

That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available. Most of us, like Edison, are dabbling in the great unknown with trials and errors when it comes to marketing automation. Along the way it can get frustrating.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

LeadSloth

JULY 12, 2010

Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Small Businesses. Conclusion.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   The changes for marketing are diverse, spanning from report improvements to campaign functionality.   To set up email templates, click Setup |Communication Templates | Email Templates. .

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. Marketing Automation to Measure End-to-End ROI.

Social Media 100

Social Media ROI Media Marketing Qualified Leads 100

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. business-to-business marketing automation. inbound marketing. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. -

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

SnapApp

MAY 9, 2013

In one form or another, it’s become the mantra of modern marketers. From one innovation to another in marketing technology, this mantra has also been the fuel for further development. It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo.

Interactive Marketing 48

Interactive Marketing Efficiency Salesforce.com Eloqua 48