Webbiquity

NOVEMBER 28, 2023

The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. On the flip side, if the sales team doesn’t share feedback, marketing might be off-target with their campaigns. Now, apply data analytics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” You’ll include that in the email they get after they’ve registered.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Act-On

DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. Pre-built templates for emails and landing pages to create a consistent brand look. A/B testing.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. l Signing up for the webinar.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Webbiquity

JUNE 7, 2018

Email Marketing. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. Here’s how you can do it: Start by Setting Up a Company Page.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

JULY 19, 2023

For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter. Experiment with embedding videos on your brand’s homepage, landing pages, product pages and blog articles.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Sales pages. Squeeze pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

Conversion 97

Conversion Landing Pages Opt-in Template 97

Stevens & Tate

MARCH 1, 2024

This practice ensures that your site’s elements are aligned with what your audience is searching for, enhancing your chances of ranking higher in search engine results pages and attracting more qualified traffic. Email Marketing Email marketing remains a highly effective tool for nurturing leads and keeping your audience engaged.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

NetLine

DECEMBER 18, 2023

On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye. Fortunately, intent data has become a mainstay among business analytics to do just that. Analyze and segment data Of course, insights alone cannot power an effective sales pipeline or marketing campaign.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

The earliest automated marketing tools were introduced in the ‘90s with the invention of web analytics and predictive marketing campaign management software. Imagine the Death of the Landing Page as We Know it. That’s right, the days of the traditional landing page are numbered. The Winds of Change.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Automation 134

Valasys

NOVEMBER 16, 2018

Only half of the people who register for a webinar actually attend it. This is a problem every webinar creator and marketer faces. Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. Having a great webinar includes having attendees. Webinar Benefits. Before The Webinar.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. 1) Predicting marketing campaign performance. Eight uses for AI in martech.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? Email Marketing. Or maybe not).

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. Marketers land 66% more qualified leads through video marketing. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. Emails with video content are preferred by 54% of the subscribers.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

ClearVoice

OCTOBER 27, 2023

Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Convince & Convert

AUGUST 8, 2019

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. analytics Click To Tweet. If 80% seems high, we’re on the same page, so let’s see what else there is. We also looked at the lead figures for a recent webinar. What Is Dark Social?

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Optinmonster

AUGUST 17, 2021

Many of the tips below involve getting new leads by capturing email addresses. It helps you to grow your email list, drive more sales, and get higher conversion from any of your calls to action (CTAs). These campaigns are things you’ve likely seen before, such as: Popups. Grow Your Email List . Floating bars.

Lead Scoring 88

Lead Scoring Lead Ranking Generation Webinar Metrics 88

FunnelEnvy

MARCH 18, 2024

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

eTrigue

FEBRUARY 2, 2022

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. But email marketing alone has significant disadvantages. Give me some specific comparisons.”

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

SmartBug Media

JULY 28, 2023

Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. By investing in lead nurturing strategies such as email campaigns, content marketing, and personalized follow-ups, businesses can significantly improve their conversion rates and drive revenue growth.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Optinmonster

SEPTEMBER 18, 2020

The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. Case Study: See how this one digital agency used gated content to boost conversion rates by 62% and 2x their email list. Gated content is also referred to as locked content.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Are reporting and analytics the key features you need?

Marketing Automation Services 94

Marketing Automation Services Work Management Marketing Management Marketing Automation 94

FMG Suite

JANUARY 26, 2022

Don’t be afraid to get personal on your “about us” page. Use a video to increase a landing page’s conversion rate. Use a video to improve the time-on-page metric and improve SEO. . Use a video to improve the time-on-page metric and improve SEO. . Use pre-made webinars provided with your marketing suite.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Scoop.it

JANUARY 28, 2021

Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. You must pick appropriate tools to assist you with B2B email marketing.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86