email-campaign landing-page 
LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). They click on a link in an email that you sent them. Lead Scoring. Lead scoring configuration. Form builder.
LeadSloth
JULY 12, 2010
Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations.
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LeadSloth
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. You can create reports and dashboards in Salesforce.com to provide analytics.
LeadSloth
NOVEMBER 16, 2009
Individual emails. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Native Email Marketing. Drip Email Marketing. Automated Campaigns Flows. Web Analytics. Profile-based Lead Scoring.
LeadSloth
JUNE 30, 2009
In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. I wrote more about this and about Lead Management on the Genius.com blog. nurturing via email and other channels.
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