Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increase conversions; a defined action on your website/landing pages. Increased leads. Phase Two: Lead Generation. MORE >>

To justify this expense, Google reports the number of clicks and conversions (usually registrations), but you don’t know whether these people are qualified leads who are likely to buy your product. Now you can optimize your AdWords campaigns for revenue instead of clicks. The first step in Search Engine Optimization is often to get on page 1 of the search results for your preferred keywords. Sometimes you miss critical information on certain leads: for example, you may only have an email address or – the reverse – you have a name but no contact details. MORE >>

This includes your organization's website, social media, email campaigns and mobile sites. Also, with a next-gen CMS like Marqui, non-technical users can be empowered to manage their own web presence, using simple page editing tools, flexible page templates, digital asset libraries, version controls, configurable user permissions, staging environments and more. Email Campaign Manager. Far from dead, email is still one of the most efficient and effective ways to engage your customers and prospects. Web Analytics. their teams need most. MORE >>

Ideally, you should be working to carry information and context about your leads throughout the different stages of your funnel -- minimizing as many breaks in your marketing chain as possible, and strengthening the impact of your marketing. In this post, we'll walk you through exactly what this means in a modern-day marketing world -- and how you can apply (and gain) context in your individual marketing channels to help you more effectively move leads further and further down the funnel. We saw which pages our prospects were viewing, and we put calls-to-action on those pages. MORE >>

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. There will also be fees as clients add users and email volume. MORE >>