• CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Analytics, Email Campaign] How to Properly Diagnose a Failed Email Campaign
    As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. Let’s find out. Expired Lists. Yikes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Analytics, Email Campaign] Let’s Celebrate the 2017 Markie Awards Finalists!
    They know their buyer profiles and have created targeted campaigns that drive engagement and ROI. These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. Best Social Campaign.
  • LEAD LIAISON  |  TUESDAY, MARCH 7, 2017
    [Analytics, Email Campaign] How to Get the Most Out of Visitor Tracking
    Integrate Email Campaigns. We suggest including email, company, and name attributes. We can also help you measure the true ROI of your investment in a 3rd party email system. Development of web forms and landing pages without the need to involve IT. Run sophisticated targeting and retargeting campaigns.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Analytics, Email Campaign] Top Webinars You Should Watch For Marketing Success in 2017
    Drive better conversions with email marketing. Select the right predictive analytics vendor. Whether you’re an active advertiser, exploring options, or experimented to no avail, this webinar will help you learn Facebook Advertising best practices and show you how Radius customers launch successful ad campaigns that deliver results.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Analytics, Email Campaign] Lead Nurturing’s Biggest Challenges
    Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. But just like any marketing plan, you need to launch a targeted lead nurturing campaign for it to work to your advantage. Challenges of Lead Nurturing in Marketing Campaigns. Conclusion.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Analytics, Email Campaign] Mobile marketing must-haves in 2017
    An emphasis on visual content, coupled with predictive analytics and agile testing , are three steps towards a victorious mobile strategy in 2017. Marketing automation has proved to be a productive approach to nurturing leads in email marketing campaigns (the #1 driver of conversions, online), and 2017 will continue to push sales forward.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Analytics, Email Campaign] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Email Marketing. Analytics. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Recommended reading: The Ultimate Guide To eCommerce Email Marketing (Online Retailers, This One’s For You…). #6. Email Monday. Over 2.5
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Analytics, Email Campaign] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. A high bounce rate is often indicative of a poorly designed landing page.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Analytics, Email Campaign] The Best of the Best: 2016 Video Marketing Awards
    It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. All campaigns take effort, but really great video usually goes above and beyond. Video Marketing Campaign of the Year – Lenovo & Traction. Thus, the “Users Happen” campaign was born. Big time.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Analytics, Email Campaign] How To Decide Whether Marketo RCA Is Right For You
    In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. What Is Revenue Cycle Analytics (i.e. Marketing Analytics marketo rcaMarketo RCA)?
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Analytics, Email Campaign] 5 Key Differences Between Email Marketing and Marketing Automation
    Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. Once you have enough potential customers and their very real email addresses, it’s time to gather the right tools to make sure your digital conversations with them run smoothly and effectively.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Analytics, Email Campaign] 114+ Copywriting Formulas to Get Traffic & Leads
    2 Formulas for Web Pages and Blog Posts. #3 4 Formulas for Email Subject Lines. #5 5 Formulas for Drip Email Campaigns. #6 sub-headings, email subject lines). Headlines for High-Converting Landing Pages. Unbounce’s 5 Landing Page Headline Formulas. End the email subject line with “this”.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Analytics, Email Campaign] The 14 Best Marketing Automation Tools
    But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Sample review: “The software, analytics, and support are amazing. There’s a reporting function, and facilities to create email templates.” 1) Marketo. 4) Pardot.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Analytics, Email Campaign] Mid-Year Marketing Check-In with Measurement
    For marketers, June is the perfect month for a mid-year marketing assessment to examine how campaigns are progressing and pacing for the year. Next, review what was promised for the year: the types of campaigns, budgets, marketing channels, and high-level strategy. How are call rates and direct email rates pacing year to date?
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Analytics, Email Campaign] Are You Leveraging Your Content for Sales Enablement?
    First things first: Let’s get on the same page about content for sales enablement. Onboarding/training (like a drip email campaign). Having specific content like assessments, roi calculators, and product pickers starts capturing that critical information as part of your content-enabled campaigns, pre-sales.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Analytics, Email Campaign] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. How A/B Tests Work.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Analytics, Email Campaign] Want to Generate More Leads? Try These 6 Tips
    As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Do a quick search of your business: run through the first few pages of results to see if your business is listed on any other website that you haven’t yet claimed.
  • BIZIBLE  |  WEDNESDAY, MARCH 2, 2016
    [Analytics, Email Campaign] Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers
    It’s the age of analytics, but B2B marketers are drowning in data. This media campaign’s CTR is high, so it’s likely driving revenue.”. Events are effective because our post-event email open rates are high.”. “We DATA & METRICS FROM WEB ANALYTICS. WEB ANALYTICS METRICS: Unique visitors. But data’s tough.
  • VIDYARD  |  TUESDAY, FEBRUARY 23, 2016
    [Analytics, Email Campaign] Businesses See 500% Lift in Email Conversion with Personalized Video
    Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them. Act-On: 2x more engagement and 62% more time on page. Get the Guide. Get the Guide.
  • VIDYARD  |  MONDAY, FEBRUARY 22, 2016
    [Analytics, Email Campaign] Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard
    Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. About Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Analytics, Email Campaign] Break Through on Email with Easy-to-Use KPIs
    Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. What KPIs are you currently tracking for your email programs?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Analytics, Email Campaign] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Analytics, Email Campaign] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    Data-driven marketing is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. The company understands that the two different buyers want to receive different content when they enter the company’s website or receive a marketing email. Sound confusing? Why do we care?
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Analytics, Email Campaign] Resolutions Your Publication Should Make in 2016
    No matter how engaged your email list might be, your performance benchmarks could still be better. Over time, email lists become clogged machines. 2) Commit to Sending Fewer Emails. You might feel many bursts of inspiration, along with a desire to fire off some new email campaigns. trim down the fat). Get Moving.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Analytics, Email Campaign] 8 Tips and a Few More Resources for Holiday Marketing
    Gather as much historical data as you can from website analytics, vendors, Search Console, etc. Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. Export the top organic keyword report and sort the report in alphabetical order, using the column that lists landing pages.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Analytics, Email Campaign] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Look for these red flags which signify archaic practices: You have to enlist the help of engineering or IT to build and send an email campaign. Your “high-tech” campaigns cannot be 100% handled by marketing because you don’t have the right tools. How do you know whether your marketing needs to be revamped?
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, Email Campaign] Holiday Email Deliverability Checklist
    Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!). Which campaigns were most effective?
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, Email Campaign] Holiday Email Deliverability Checklist
    Have you started your holiday email campaigns yet? I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!). Which campaigns were most effective?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Analytics, Email Campaign] Agencies: How to Build an Email Campaign – When Your Client Has No List
    “Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Land Ho! Pop-ups.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 7, 2015
    [Analytics, Email Campaign] 10 case studies show how web analytics prove ROI
    Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI. Sign up for our emails here. Who does it well?
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Analytics, Email Campaign] I’m a Marketer – Why Should I Care About Sales?
    Using the rich analytics available to you through automated programs helps marketing to optimize future sales enablement efforts based on what does, and doesn’t, connect with audiences. Use analytics tools and software functions to gather data about current customers to educate yourself about what they buy, read, share and respond to.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Analytics, Email Campaign] Avoid these 10 Marketing Automation Rookie Mistakes
    If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns. Marketing automation vendors have phone, chat and email support. Some marketers will fail.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Analytics, Email Campaign] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. Which pages -- and how many pages -- did they visit on your site before becoming a customer? Both the number and types of forms and pages are important.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Analytics, Email Campaign] Doing Quality Assurance Smarter … Fathom-Style
    Doing email smarter extends to our quality assurance process. While QA is not glamorous, it is critical to an effective email campaign. With the number of email clients available, it can be a challenge to make sure your email is rendering correctly. Every email needs to be perfect before it’s launched.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Analytics, Email Campaign] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. A high bounce rate is often indicative of a poorly designed landing page.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Analytics, Email Campaign] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. In many cases, data is being used to deliver personalized email campaigns with fantastic results.
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Analytics, Email Campaign] An Introduction to Retargeting: What Is It and How Does It Work?
    Using your Google Analytics, you can determine which may be the best option for your firm. Is it through your email campaigns? SEM/SEO retargeting: This is a more complex form of retargeting that uses the search terms and actions taken when the visitor lands on your site. Retargeting. But what is it? And how does it work?
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Analytics, Email Campaign] Good Forms, Great Leads: How to Use Web Forms Strategically
    To capture those prospects and turn them into leads, you need to elicit a submitted web form or an email click in order to change someone from an anonymous visitor to a real live potential buyer with a name, and an email address, and maybe even a bit more information. Known Visitors. That’s where web forms come in. Form Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Analytics, Email Campaign] 33 Inspiring B2B digital marketing case studies
    Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. million.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Analytics, Email Campaign] How HubSpot COS Differs from a Traditional CMS
    A CMS is great for managing content and websites, but not as beneficial when it comes to creating and managing marketing campaigns. Email Marketing. Landing/Conversion Pages. Analytics and Leads. If you know that a prospect is interested in email marketing, the COS will push that type of content on the homepage.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Analytics, Email Campaign] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    It brings together all of your online marketing channels into one centralized system for creating, managing, and measuring programs and campaigns. Your website is one critical piece of that puzzle – and email marketing is another. You should never stop testing your marketing campaigns and adjusting them accordingly.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Analytics, Email Campaign] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    As we''ve grown, our strategies have had to grow with us -- especially on email. Here''s the inside story of how our email marketing strategy evolved as our company and database grew. Phase 0 (2006-2007): Building Our Opt-In Email List. At this time, many marketers were relying on purchased email lists. Email Metrics.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Analytics, Email Campaign] Hiring a Marketer: What Skill Set Should You Look For?
    These days, when your prospect gets most of the way through the buying process without talking to your sales team (or another human on your team), the typical marketer is using email and website tactics to help your brand remain in consideration and warm up those prospects. Email marketing. Let’s talk about what to look for.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Analytics, Email Campaign] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. It’s not too surprising that so many marketers depend on email to generate leads.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Analytics, Email Campaign] Marketing Automation: Lessons from 4 case studies
    Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. Scalability. Integration with the new CRM system. Results?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Analytics, Email Campaign] 7 Questions to Ask Before Creating a Video Campaign
    However, setting up a video campaign doesn’t have to be difficult. The first thing you need to ask yourself is why you are creating a video campaign. While this sounds like the most obvious question, it’s the most important step in framing your campaign. What is the creative concept behind your video campaign?
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Analytics, Email Campaign] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Analytics, Email Campaign] How Axial Ramped Up Deliverability and Measurement Strategies
    When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns. Within one month, the team already had sent out 45 campaigns – and after there months, they had built 150 forms and sent 1.5
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Analytics, Email Campaign] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    The marketing automation solution you choose should support: Asset creation, such as email messages, landing pages, and online forms. Easy, minimal-click campaign creation, management, and scheduling. Automated programs for lead nurturing, trigger email campaigns, etc. Better? Would that save budget?
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Analytics, Email Campaign] The 4 Basic Elements of Inbound Marketing
    Associated Services: Call-to-action (CTA) buttons, Landing Pages, Forms. To do this, you need to use premium content pieces, calls to action , and landing pages. Goal 3: Turn Leads into Customers Associated Services: Email Marketing, Sales Consulting. Utilizing email marketing is a great way to accomplish this.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Analytics, Email Campaign] Intermediate Techniques to Build a Better Email Marketing Campaign
    You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. What action do you want leads to take when they read your emails? Email open rates. Offer strategies. HubSpot.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics, Email Campaign] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Understand the tech tools.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Analytics, Email Campaign] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. Another great resource is this essential landing page checklist.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Analytics, Email Campaign] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Such as a contact form which has a new thank you page or now there are multiple forms and the old thank you page no longer exists. Link your Analytics to Google Webmaster.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Analytics, Email Campaign] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own. Email & Social Media Integration. email marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 26, 2014
    [Analytics, Email Campaign] Email Marketing Tips to Maximize Your Mobile Impact
    If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. People use their phone to screen email a lot.” You have to start by having a really strong presence before the email’s even opened,” says Krum. Email previews. Track how many clicks come from mobile users.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Analytics, Email Campaign] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Email Specialist – Schedules and creates all the programs/campaigns for email execution worldwide (one full-time employee). Analytics Role.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Analytics, Email Campaign] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Email Specialist – Schedules and creates all the programs/campaigns for email execution worldwide. (1 Analytics Role. Basically, Ms.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics, Email Campaign] Marketing Automation: 6 Examples of Success
    US Fleet Tracking achieves $30,000 revenue in Black Friday campaign. Within a few short days of implementing Act-On, US Fleet Tracking launched its first campaign on nothing short of the biggest eCommerce day of the year. The result: 25% of recipients filled out a call-back form and the campaign pulled down $30,000 in revenue.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 25, 2013
    [Analytics, Email Campaign] How to Capture New Customers – i?marketing (Part 3)
    The three core tactics of your capture strategy are forms and landing pages, calls to action, and the identification of website visitors. Let’s look at each in turn: Forms and landing pages. Most landing pages have one purpose: to turn a visitor to that page into a known lead. Test your page.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Analytics, Email Campaign] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer marketing campaigns can be a challenge. Keep this page handy and refer back to it throughout the “semester.”. Lesson 3: Marketing Analytics 101. I get it.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Analytics, Email Campaign] 7 Best Newsletter Builders for Creating Great Newsletters
    Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Aweber.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics, Email Campaign] How Context Strengthens Your Entire Marketing Funnel
    In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. We saw which pages our prospects were viewing, and we put calls-to-action on those pages. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. Context You Can Gain.
  • SNAPAPP  |  THURSDAY, FEBRUARY 14, 2013
    [Analytics, Email Campaign] How SnapApp Uses SnapApp: The Personality Test for Content Marketing
    As a result, we've created guides specifically targeted to these segments, but aside from running our own marketing automation email campaigns, getting this content out to the masses at scale is a serious challenge. How do marketing platform companies use their own product? Serving Up Content Based on Personas. Content loading. .
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Analytics, Email Campaign] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing Pages – These are web pages that appear after clicking on an ad or call-to-action (CTA). Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. The purpose of a landing page is to convert a visitor into a sales lead.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Analytics, Email Campaign] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics. 4) Email Marketer. Definitely! Maybe not.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics, Email Campaign] A New Democracy for the Modern Marketer
    The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. The average professional receives 112 emails per day.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics, Email Campaign] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Email and Online Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Analytics, Email Campaign] The 3 Golden Rules of Peer-to-Peer Social Sharing
    Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. And you want to know who is influential about your brand, your products, and your campaigns. So how do you get your audience to engage and share?
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Analytics, Email Campaign] Remarketing Advertising Strategies with Google Analytics
    Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. Now, you can add remarketing options by using Google Analytics data. . Send them an offer with a QR code, or an offer to a mobilized landing page. Keyword Remarketing.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Analytics, Email Campaign] 17 Brilliant Sources of Content Hiding Right Under Your Nose
    But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. The innermost workings of email spam filters. So here you go.
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics, Email Campaign] OMG it’s HubSpot 3!
    Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. It will be easier to create landing pages , even if you can’t use HTML, with simple ‘drag and drop’ building tools.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Analytics, Email Campaign] The 4-Hour Marketing Workweek
    Create Your Offer's Landing Page - 20 Minutes. Now that you have an offer, you'll need a landing page to direct traffic to. Landing page creation doesn't have to be complicated -- we use our own tool in HubSpot that lets you literally drag and drop form fields onto your page, and use a WYSIWYG editor to input your copy.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Analytics, Email Campaign] Email by the Numbers
    Read on for his seven steps to getting started with email marketing. That’s when he slid a couple of pieces of paper across the table and said, “I bought a list with 20,000 names on it and here’s a draft of the email.” Email seems like the perfect solution. Design a landing page. ” 7.
  • HUBSPOT  |  TUESDAY, MAY 22, 2012
    [Analytics, Email Campaign] The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign
    We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Analytics, Email Campaign] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. Jump into this, the most comprehensive metrics and analytics glossary we've ever written. 7) Followers & Reach - Some marketers think of their social database like their email database.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Analytics, Email Campaign] Understanding How Your Marketing Analytics Gives Credit for Conversions
    When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? Attribution' is a way of understanding which marketing channels or campaigns contributed to a conversion on your website.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Analytics, Email Campaign] Deconstructing an Email Marketing Campaign
    What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. The Email. Right?
  • SAZBEAN  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Email Campaign] The Ins and Outs of Marketing Automation Software
    Designed to organize campaigns and automate repetitive tasks, marketing automation software has simplified the lives of marketing executives and employees, allowing them to efficiently handle tasks and move leads to sales. Today, software solutions offer a variety of features, ranging from lead generation, email marketing, and data analytics.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Analytics, Email Campaign] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To. Have you ever?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics, Email Campaign] 10 Requirements to Deploy Successful Online Content Marketing
    you will have the currency to barter for your visitor’s email address through a form. After this transaction occurs the visitor is at the top of the funnel (TOFU) and can be placed in a lead nurturing email campaign with the intent of moving them down the funnel. You’ll want to include both email and RSS as options.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Analytics, Email Campaign] How Customer-Centric Analytics Will Change the Future of Marketing
    We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. And that's all well and good, but there's a deficiency in many of these analytics platforms. Putting the Person at the Heart of Analytics.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Analytics, Email Campaign] 6 Lead Nurturing No-No's to Avoid in Your Email Campaigns
    This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. That said, implementing an effective lead nurturing email campaign can be much harder than it sounds. Don’t Lump All Your Leads Together In One Campaign.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Analytics, Email Campaign] 12 New Year's Marketing Resolutions You Can Actually Keep
    Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. A successfully optimized search campaign can help your business generate more leads and get found by potential customers. How will your business keep up?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Analytics, Email Campaign] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. How can I design my company’s Facebook page for maximum impact? 10 Killer Facebook Page Creation Tools by All Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Analytics, Email Campaign] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites. Oops.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Analytics, Email Campaign] How to Fix 4 Toxic Marketing Problems With Analytics
    The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Fix It: Enter closed-loop analytics. What are your favorite analytics tools, and why?
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Analytics, Email Campaign] Your Complete Guide to Measuring Email Marketing Success
    The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email performance.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Analytics, Email Campaign] Adding Marketing Automation to your Digital Mix
    To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. A marketing automation solution can simplify your campaign design process, decreasing the time and resources required for optimal campaign design, through features such as: • Sophisticated segments and lists.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics, Email Campaign] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Links are signals to search engines that a web page is popular and has value.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics, Email Campaign] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Links are signals to search engines that a web page is popular and has value.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Analytics, Email Campaign] 3 Ways to Track Offline Lead Conversions With Call Tracking
    To maintain a successful inbound marketing campaign , marketers have to effectively track and record all lead conversions and associate them with specific marketing activities such as PPC advertising and lead nurturing campaigns. Platforms like HubSpot and Google Analytics make it is easy to track online conversion data (i.e.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, JANUARY 30, 2011
    [Analytics, Email Campaign] How Landing Pages Can Make or Break Lead Generation Campaigns
    Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Analytics, Email Campaign] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. Email (1654). What’s Up, Blog? Get ready.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Analytics, Email Campaign] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. Campaign (141).
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Analytics, Email Campaign] Treehouse Interactive Refines Its Features and Targets Larger Firms
    Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Web analytics.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, OCTOBER 17, 2010
    [Analytics, Email Campaign] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. Click on Traffic Sources.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [Analytics, Email Campaign] High-Performance Email Marketing for Attracting and Engaging.
    email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006. Share your ideas here.
  • HUBSPOT  |  FRIDAY, AUGUST 6, 2010
    [Analytics, Email Campaign] How to Use Web Analytics to Become a Better Marketer
    Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? 5 Ways To Leverage Web Analytics to Become a Better Marketer. 1) Measure Offline Data – All offline marketing campaigns should be tracked and measured as well as online campaigns.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Analytics, Email Campaign] 19 New Featured Sources on the B2B Marketing Zone
    SazBean ( Social Network Analytics Measurement Social Media ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. For those not familiar with it, the B2B Marketing Zone (a.k.a. Sarah Worsham ( @sazbean ).
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