• HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Analytics, Email Campaign] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. Another great resource is this essential landing page checklist.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Analytics, Email Campaign] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Such as a contact form which has a new thank you page or now there are multiple forms and the old thank you page no longer exists. Link your Analytics to Google Webmaster.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Analytics, Email Campaign] How to Integrate Email Campaigns With the Rest of Your Marketing
    'Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own. Email & Social Media Integration. email marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 26, 2014
    [Analytics, Email Campaign] Email Marketing Tips to Maximize Your Mobile Impact
    'If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. People use their phone to screen email a lot.” You have to start by having a really strong presence before the email’s even opened,” says Krum.  Email previews. Track how many clicks come from mobile users.
  • LOOPFUSE  |  THURSDAY, JANUARY 30, 2014
    [Analytics, Email Campaign] Salesfusion Acquires LoopFuse!
    What this means for our customers: Access to features you’ve been requesting including landing pages, A/B testing, and pre-built templates for both landing pages and email campaigns. Customer report building and advanced analytics. Sign up here and we’ll set it up! Thanks! Robert Pease, CEO.
  • VIDYARD  |  TUESDAY, JANUARY 14, 2014
    [Analytics, Email Campaign] What Every Marketer Needs to Know About Lead Scoring With Video
    Nurturing/Drip Emails. Telemarketing/Email Campaigns. Visited Landing Page (+3 Points). Viewed Pricing Page (+5 Points). Opened Drip Email (+3 Points Each). 'Editors note: This blog post originally appeared as contributed content on the Heinz Marketing blog. How to Get Started. Priority. Action.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Analytics, Email Campaign] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Email Specialist – Schedules and creates all the programs/campaigns for email execution worldwide (one full-time employee). Analytics Role.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Analytics, Email Campaign] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Email Specialist – Schedules and creates all the programs/campaigns for email execution worldwide. Analytics Role. 1 full-time employee).
  • VIDYARD  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics, Email Campaign] How to Use Video to Prospect and Validate Your Leads
    To seal deals you have to prospect and then validate your leads, so in this post I’ll discuss how you can leverage calls to action (CTAs), email gates, and A/B split testing – all valuable video optimization techniques – to help you generate and then determine the quality of your leads. B Split Testing. Calls to Action.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 15, 2013
    [Analytics, Email Campaign] Marketing Automation: 6 Examples of Success
    US Fleet Tracking achieves $30,000 revenue in Black Friday campaign. Within a few short days of implementing Act-On, US Fleet Tracking launched its first campaign on nothing short of the biggest eCommerce day of the year. The result: 25% of recipients filled out a call-back form and the campaign pulled down $30,000 in revenue.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 25, 2013
    [Analytics, Email Campaign] How to Capture New Customers – i?marketing (Part 3)
    The three core tactics of your capture strategy are forms and landing pages, calls to action, and the identification of website visitors. Let’s look at each in turn: Forms and landing pages. Most landing pages have one purpose: to turn a visitor to that page into a known lead. Test your page.
  • VIDYARD  |  MONDAY, OCTOBER 21, 2013
    [Analytics, Email Campaign] Tracking the Success of Your Sponsored Content
    'Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. What’s the policy on using third party tracking pixels in emails?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Analytics, Email Campaign] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer marketing campaigns can be a challenge. Keep this page handy and refer back to it throughout the “semester.”. Lesson 3: Marketing Analytics 101. get it.
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Analytics, Email Campaign] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    In this stage you’ll want to leverage videos targeted to your ideal customers on your blog, on landing pages, and on social media channels. Try setting up a meeting or call by sending out a personalized video in an email to your lead. Attract. Why should everyone buy into your brand message? What are you all about? Convert.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Analytics, Email Campaign] 7 Best Newsletter Builders for Creating Great Newsletters
    'Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Aweber.
  • BLOG MY CALLS  |  TUESDAY, APRIL 16, 2013
    [Analytics, Email Campaign] What's Your Marketing ROI? How Call Tracking Can Help Measure EVERYTHING
    Web analytics tools, automation tools, and proprietary dashboards do a really, really good job of measuring ROI from online activities. Do you know how which ads, campaigns, or keywords are generating calls? Call Tracking and Landing Page ROI. Landing pages are door through which most leads come for many businesses.
  • BLOG MY CALLS  |  FRIDAY, MARCH 22, 2013
    [Analytics, Email Campaign] Why B2B Companies Need Call Tracking Analytics
    We use somewhat complicated lead nurturing campaigns and other ad technologies to make this all happen. And, like us, you’re problably using a plethora (si jefe, a plethora) of analytics tools. Since the majority of B2B online searches result in a phone call, can you reliable measure marketing ROI without call tracking analytics?
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics, Email Campaign] How Context Strengthens Your Entire Marketing Funnel
    In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. We saw which pages our prospects were viewing, and we put calls-to-action on those pages. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. Modern Marketing Era.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Analytics, Email Campaign] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing Pages – These are web pages that appear after clicking on an ad or call-to-action (CTA). Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. The purpose of a landing page is to convert a visitor into a sales lead.
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Analytics, Email Campaign] Vidyard Launches Integration with HubSpot!
    Vidyard’s Video Analytics App pumps powerful video analytics directly into the contact records inside HubSpot accounts giving HubSpot users in-depth data on how each customer is interacting with their video content. 'Whoohoo! And today we could not be any more stoked as we take another step closer with some super exciting news.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Analytics, Email Campaign] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics. 4) Email Marketer. Definitely! Maybe not.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, JANUARY 5, 2013
    [Analytics, Email Campaign] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    24/7 INTERACTIVE 24/ 7 CONTENT page 2 www.knowledgevision.com KnowledgeVision ® Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy Interactive 24/7 Content: Why Online Presentations Belong In Every Digital Content Strategy By Michael Kolowich, Founder and CEO, KnowledgeVision Systems, Inc. of email.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 28, 2012
    [Analytics, Email Campaign] A New Democracy for the Modern Marketer
    The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. The average professional receives 112 emails per day.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Analytics, Email Campaign] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. emails).
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Analytics, Email Campaign] The 3 Golden Rules of Peer-to-Peer Social Sharing
    Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. And you want to know who is influential about your brand, your products, and your campaigns.  So how do you get your audience to engage and share?
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Analytics, Email Campaign] Remarketing Advertising Strategies with Google Analytics
    Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies.  Now, you can add remarketing options by using Google Analytics data.    . Send them an offer with a QR code, or an offer to a mobilized landing page. Keyword Remarketing. 
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Analytics, Email Campaign] 17 Brilliant Sources of Content Hiding Right Under Your Nose
    But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. The innermost workings of email spam filters. So here you go.
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Analytics, Email Campaign] OMG it’s HubSpot 3!
    Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. It will be easier to create landing pages , even if you can’t use HTML, with simple ‘drag and drop’ building tools.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Analytics, Email Campaign] The 4-Hour Marketing Workweek
    Create Your Offer's Landing Page - 20 Minutes. Now that you have an offer, you'll need a landing page to direct traffic to. Landing page creation doesn't have to be complicated -- we use our own tool in HubSpot that lets you literally drag and drop form fields onto your page, and use a WYSIWYG editor to input your copy.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Analytics, Email Campaign] Email by the Numbers
    Read on for his seven steps to getting started with email marketing. That’s when he slid a couple of pieces of paper across the table and said, “I bought a list with 20,000 names on it and here’s a draft of the email.” Email seems like the perfect solution. Design a landing page. ” 7.
  • MEASURABLE MARKETING  |  THURSDAY, MAY 24, 2012
    [Analytics, Email Campaign] Top Tools for Today's Digital Marketer
    This includes your organization's website, social media, email campaigns and mobile sites. Email Campaign Manager. Far from dead, email is still one of the most efficient and effective ways to engage your customers and prospects. Web Analytics. The importance of analytics cannot be overstated.
  • HUBSPOT  |  TUESDAY, MAY 22, 2012
    [Analytics, Email Campaign] The 5-Step Guide to Executing an Outstanding Inbound Marketing Campaign
    We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Analytics, Email Campaign] The Ultimate Glossary of Performance Metrics Every Marketer Should Know
    Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. Jump into this, the most comprehensive metrics and analytics glossary we've ever written. 7) Followers & Reach - Some marketers think of their social database like their email database.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Analytics, Email Campaign] Understanding How Your Marketing Analytics Gives Credit for Conversions
    When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? Attribution' is a way of understanding which marketing channels or campaigns contributed to a conversion on your website.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 10, 2012
    [Analytics, Email Campaign] Deconstructing an Email Marketing Campaign
    What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. The Email. Right?
  • SAZBEAN  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Email Campaign] The Ins and Outs of Marketing Automation Software
    Designed to organize campaigns and automate repetitive tasks, marketing automation software has simplified the lives of marketing executives and employees, allowing them to efficiently handle tasks and move leads to sales. Today, software solutions offer a variety of features, ranging from lead generation, email marketing, and data analytics.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Analytics, Email Campaign] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To. Have you ever?
  • INSIGHTIQ BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Analytics, Email Campaign] Using the Survey to Build Customer Engagement in Neolane
    From our experience in marketing services, we also find clients are very happy with using surveys in campaigns. So, we find email as an effective and efficient way to deliver surveys and collect data from a large number of customers. That means marketers need to prioritize customer analytics, market segmentation, and campaign strategy.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Analytics, Email Campaign] Using the Survey to Build Customer Engagement in Neolane
    From our experience in marketing services, we also find clients are very happy with using surveys in campaigns. So, we find email as an effective and efficient way to deliver surveys and collect data from a large number of customers. That means marketers need to prioritize customer analytics, market segmentation, and campaign strategy.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Analytics, Email Campaign] 10 Requirements to Deploy Successful Online Content Marketing
    you will have the currency to barter for your visitor’s email address through a form. After this transaction occurs the visitor is at the top of the funnel (TOFU) and can be placed in a lead nurturing email campaign with the intent of moving them down the funnel. You’ll want to include both email and RSS as options.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Analytics, Email Campaign] How Customer-Centric Analytics Will Change the Future of Marketing
    We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. And that's all well and good, but there's a deficiency in many of these analytics platforms. Putting the Person at the Heart of Analytics.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Analytics, Email Campaign] 6 Lead Nurturing No-No's to Avoid in Your Email Campaigns
    This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. That said, implementing an effective lead nurturing email campaign can be much harder than it sounds. Don’t Lump All Your Leads Together In One Campaign.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Analytics, Email Campaign] 12 New Year's Marketing Resolutions You Can Actually Keep
    Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. successfully optimized search campaign can help your business generate more leads and get found by potential customers. How will your business keep up? Connect with HubSpot
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Analytics, Email Campaign] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. How can I design my company’s Facebook page for maximum impact? 85% of B2B journalists are on Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Analytics, Email Campaign] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Analytics, Email Campaign] How to Fix 4 Toxic Marketing Problems With Analytics
    The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Fix It: Enter closed-loop analytics. What are your favorite analytics tools, and why?
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Analytics, Email Campaign] Your Complete Guide to Measuring Email Marketing Success
    The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email performance.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Analytics, Email Campaign] Adding Marketing Automation to your Digital Mix
    To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. marketing automation solution can simplify your campaign design process, decreasing the time and resources required for optimal campaign design, through features such as: • Sophisticated segments and lists.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics, Email Campaign] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Links are signals to search engines that a web page is popular and has value. 
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics, Email Campaign] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Links are signals to search engines that a web page is popular and has value. 
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Analytics, Email Campaign] 3 Ways to Track Offline Lead Conversions With Call Tracking
    To maintain a successful inbound marketing campaign , marketers have to effectively track and record all lead conversions and associate them with specific marketing activities such as PPC advertising and lead nurturing campaigns. Platforms like HubSpot and Google Analytics make it is easy to track online conversion data (i.e.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, JANUARY 30, 2011
    [Analytics, Email Campaign] How Landing Pages Can Make or Break Lead Generation Campaigns
    Your landing page may be the culprit if your lead generation campaign is performing poorly. realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Analytics, Email Campaign] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010. Email (1654). What’s Up, Blog? Get ready.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Analytics, Email Campaign] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. Campaign (141).
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Analytics, Email Campaign] Treehouse Interactive Refines Its Features and Targets Larger Firms
    Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Web analytics.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, OCTOBER 17, 2010
    [Analytics, Email Campaign] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. Click on Traffic Sources.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [Analytics, Email Campaign] High-Performance Email Marketing for Attracting and Engaging.
    email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006. Share your ideas here.
  • HUBSPOT  |  FRIDAY, AUGUST 6, 2010
    [Analytics, Email Campaign] How to Use Web Analytics to Become a Better Marketer
    Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Ways To Leverage Web Analytics to Become a Better Marketer. 1) Measure Offline Data – All offline marketing campaigns should be tracked and measured as well as online campaigns.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Analytics, Email Campaign] 19 New Featured Sources on the B2B Marketing Zone
    SazBean ( Social Network Analytics Measurement Social Media ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. For those not familiar with it, the B2B Marketing Zone (a.k.a. Sarah Worsham ( @sazbean ).
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Analytics, Email Campaign] 10 Best Marketing Apps for Salesforce
    Now you can optimize your AdWords campaigns for revenue instead of clicks. The first step in Search Engine Optimization is often to get on page 1 of the search results for your preferred keywords. Cloud2Mail makes snail mail just as easy as email. You can both monitor their tweets as well as run a Tweet campaign. Box.net.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Analytics, Email Campaign] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    There is also a growing awareness of the decreasing effectiveness of traditional marketing methods such as cold calling or unsolicited emails: What is now known as Interruption Marketing. People just don’t return calls or open these emails much anymore. wish to thank Eric for his contributions to  Fearless Competitor.
  • LOOPFUSE  |  THURSDAY, FEBRUARY 11, 2010
    [Analytics, Email Campaign] Make Marketing Intelligence Actionable
    Disparate systems (email marketing, web analytics, landing page creation tools, digital asset management, and CRM) often fail to bring critical information together in one centralized location.  Likewise, marketers can measure response and engagement by incorporating call to action website links in email campaigns.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 31, 2010
    [Analytics, Email Campaign] Aprimo Marketing Studio Supports Sophisticated Business Marketers
    This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Paid search campaigns are supported through integration with Omniture SearchCenter.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 29, 2009
    [Analytics, Email Campaign] LoopFuse Offers No-Frills Demand Generation
    The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email. But lists can't be selected based on lead scores, email response or activity levels.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Analytics, Email Campaign] Marketing Dashboards
    Some metrics may seem too transient, being only relevant to a particular campaign. First, a high level view of your email campaign history is key; how many campaigns have been sent and how many recipients were communicated with. Some metrics may seem too tactical, not strategic enough to the business.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Analytics, Email Campaign] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Analytics, Email Campaign] Hubspot Offers Small Business Marketers a Big Bundle of Features
    Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. It's part of a general lack in Hubspot of the “campaign” orientation found in most marketing automation systems.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Analytics, Email Campaign] The Difference Between Drip Marketing and Closed Loop Marketing
      While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   Metrics used in drip marketing will include email open rates, email click-through (when combined with offers), and opt-out rates.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 28, 2009
    [Analytics, Email Campaign] Demand Generation Implementation Survey: Half of Users Deploy Basic Features in One Week
    first done: first week first month second month third month later never total % used outbound email campaign 22 8 5 1 0 0 36 1.00 campaign response reporting 12 15 3 2 4 0 36 1.00 landing page 19 9 2 0 2 4 36 0.89 multi-step lead nurturing campaign 8 10 7 2 5 4 36 0.89 Web site analytics 14 7 6 2 2 4 35 0.89
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 6, 2008
    [Analytics, Email Campaign] Oh, the Irony! Do Demand Generation Vendors Have A Sound Marketing Strategy?
    Their function lists usually sound pretty much alike: outbound email campaigns to generate leads; Web landing pages to capture responses; lead scoring to determine how to treat them; multi-step email campaigns to nurture them; integration with sales automation systems; and analytics to track the results.
 

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