Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. HubSpot Video Updates Bring New Capabilities and Greater Ease of Use.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Email tracking.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. Campaign Revenue. List-Building Content Marketing ROI Reports in HubSpot. Content Type Attribution.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. What Is SEO? Why Should You Invest Into SEO?

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

DECEMBER 4, 2020

HubSpot makes it easy to get started with account-based marketing (ABM), but as with any other marketing effort, you need to know how to measure performance and understand what follow-up actions to take based on the data you’re seeing in order to make the most of your campaign. Sales/Sequence Email Performance.

Account Based Marketing 75

Account Based Marketing Sales Management ABM Hubspot 75

SmartBug Media

MARCH 4, 2020

Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. But when you have data pouring in from multi-layered campaigns, it can be hard to piece the details of the story together. Now, you may be wondering what to do if your source is email.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SendX

JULY 29, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. A solid SEO campaign will increase revenues.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Vidyard

SEPTEMBER 22, 2020

The new capabilities, unveiled today at INBOUND 2020 , enable HubSpot Video users to turn video views by website visitors into actionable insights for their marketing, sales, and service teams so they can respond faster, improve personalization, and convert more visitors into customers.

Marketing Automation Services 65

Marketing Automation Services CMS Development Hubspot Video Marketing 65

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 86

Knowledge Base Hubspot Validation Landing Pages 86

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 59

Email Marketing Marketing Management Tools Conversion 59

Webbiquity

NOVEMBER 28, 2023

On the flip side, if the sales team doesn’t share feedback, marketing might be off-target with their campaigns. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Now, apply data analytics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. HubSpot is using OpenAI’s ChatGPT model.

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Does the platform offer analytics? The landing pages, email templates, and mobile optimization has also been very satisfactory.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

ClickZ

OCTOBER 22, 2020

Our focus when compiling this list was on the HubSpots and Adobes of the world. It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). 1: Hubspot Marketing Hub. What is marketing automation software?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Sprout Social

JUNE 28, 2023

And while you’re likely already using email automation, the capabilities of marketing automation extend to every discipline under the marketing umbrella. What’s the difference between email marketing and marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 84

Landing Pages Best Practices Eye-Tracking Pricing 84

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Sales pages. Squeeze pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Velocity Partners

FEBRUARY 20, 2024

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Effectively running always-on, full-funnel campaigns.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. They were usually folded in half so passersby could see the top half of the front page. First impressions are crucial.

Examples 94

Examples Content Trigger Marketing Eye-Tracking 94

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Marketers land 66% more qualified leads through video marketing. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Anyword

OCTOBER 24, 2023

As AI becomes ubiquitous, the marketing teams that stand out will be the ones who leverage this technology to analyze past performance, improve existing content, and generate more targeted, on-brand, high-performing campaigns over time. Track copy performance across channels (LinkedIn, Hubspot, Google, Meta…) in real-time.

Lead Scoring 76

Lead Scoring Lead Ranking Business Advertising Benchmark 76

Optinmonster

JUNE 27, 2022

Are you looking for the best email marketing software for your nonprofit website? Due to tight budget and little technical support, it’s important that you choose an affordable and easy-to-use email marketing service for your nonprofit websites. Best Email Marketing Software for Nonprofits. Social media sharing tools.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. Uncover Content Strategies In Data.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

ClearVoice

OCTOBER 21, 2019

Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the importance of great landing pages , then you know just how important they are for boosting conversion rates, driving leads and closing sales. ” Deep-dive review: HubSpot.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

Optinmonster

DECEMBER 14, 2021

Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers. Email Address Finders.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

BenchmarkONE

MARCH 31, 2022

Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. Email Marketing in a First-Party Data World.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Anyword

JUNE 13, 2022

Every marketer, publisher, and copywriter experiences hiccups and roadblocks from time to time in their campaigns. This is why we’re going to take you through how to leverage AI copywriting in all of your marketing content needs, and how this AI-generated copy can boost your overall performance using powerful predictive analytics.

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Don Peppers and Martha Rogers will be proud.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. 5) Dedicated dashboard for end-to-end analytics. 6) Embed ‘like’ and ‘follow’ buttons to boost your social sharing and add enticing CTAs on the results page. 5) Segment lists to nurture leads through email campaigns.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93