Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Before we get started, you’ll need to have Google Analytics set up on your site. There are different metrics that businesses use to measure the success of their marketing campaigns.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Webbiquity

OCTOBER 11, 2022

Success depends on getting the combination of backlinks, on-page SEO , and technical factors right. Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Well there’s one tool that you simply can’t do without: Google Analytics. With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. Prefer video? The same goes for AI.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Now, apply data analytics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. SeedProd 2. Thrive Architect 3.

Best Practices 100

Best Practices Landing Pages Template Work Management 100

SocialPilot

JANUARY 15, 2024

Marketers land 66% more qualified leads through video marketing. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. Video marketing is used by 71% of B2B marketers.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. Does the platform offer analytics? Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. One popular lead generation method is using a lead capture landing page.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. You can reach larger audiences for a lot less money, and send an email in the right moment to the right people. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

APRIL 13, 2018

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. The social network’s algorithm update will move tectonic plates in the Facebook marketing world. But they’ll see much better, faster results when they increase their Facebook advertisement budget. What is a Facebook Pixel?

Facebook 78

Facebook Advertising Agencies Work Management Click Rate 78

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

ATAK Interactive

JANUARY 17, 2018

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads. Note: Many of these strategies only work if you have the Facebook Pixel installed on your website.

Facebook 79

Facebook Adwords Marketing & Strategy Advertising Funnels 79

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. 1) Predicting marketing campaign performance. Eight uses for AI in martech.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Convince & Convert

AUGUST 8, 2019

use Facebook Messenger. Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. What Is Dark Social?

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

ClickZ

OCTOBER 22, 2020

It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Anyword

JUNE 13, 2022

Every marketer, publisher, and copywriter experiences hiccups and roadblocks from time to time in their campaigns. This is why we’re going to take you through how to leverage AI copywriting in all of your marketing content needs, and how this AI-generated copy can boost your overall performance using powerful predictive analytics.

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

TrustRadius Marketing

JANUARY 17, 2023

You also get access to analytics that track sales performance. . Design your product pages with functionality and ease of use in mind. Customers love novelty items, so if a new product comes in, highlight it on your home page. Automate Your Campaigns. Optimize Your Web Content.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

ATAK Interactive

JANUARY 17, 2018

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads. Note: Many of these strategies only work if you have the Facebook Pixel installed on your website.

Facebook 60

Facebook Adwords Marketing & Strategy Advertising Funnels 60

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. They were usually folded in half so passersby could see the top half of the front page. First impressions are crucial.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Goodish Agency

AUGUST 5, 2021

growing an emailing list, increasing landing page conversions, or reducing the bounce rate. landing page, Facebook ad, or email campaign) affect your conversion rates? Growth marketing strategy focuses on fostering brand loyalty and building long-lasting relationships with their customers.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Are there any emails that failed to send?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Optinmonster

JUNE 27, 2022

Are you looking for the best email marketing software for your nonprofit website? Due to tight budget and little technical support, it’s important that you choose an affordable and easy-to-use email marketing service for your nonprofit websites. Best Email Marketing Software for Nonprofits. Integrations with Facebook ads.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

Optinmonster

JUNE 23, 2022

Revenue Attribution for Email Marketing. In other words, revenue attribution helps you understand how much money each of your marketing strategies or campaigns are making for you. Revenue attribution is more important than other metrics like the open and clickthrough rate of your email marketing or ad campaigns.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

ATAK Interactive

JANUARY 17, 2018

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads. Note: Many of these strategies only work if you have the Facebook Pixel installed on your website.

Facebook 60

Facebook Adwords Marketing & Strategy Advertising Funnels 60

ATAK Interactive

JANUARY 17, 2018

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads. Note: Many of these strategies only work if you have the Facebook Pixel installed on your website.

Facebook 60

Facebook Adwords Marketing & Strategy Paid Search Agency 60