ANNUITAS

SEPTEMBER 21, 2018

So don’t cancel your tickets for the next Marketo Marketing Nation Summit … that event likely has at least one more go-round.). – Adobe is a strong ally of marketing innovation. Adobe is known excellence at the crossroads of creative and analytics. Adobe GETS marketing. Maybe not so much in this case.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. Let’s talk about marketing for a minute. This is where a marketing automation platform can help.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Webbiquity

SEPTEMBER 29, 2020

One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. 2) Business and lead generation. It was than I recognized the potential of the market, foreseeing that the entire industry would be forced to move toward virtualization. The Company. The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo. This process was inefficient, time-intensive, and unpredictable.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. With the right CDP, sales & marketing teams can seamlessly integrate data from (and to) a variety of application systems for a unified, single source of truth from which to operate from. Boost Sales & Marketing Op.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. With the right CDP, sales & marketing teams can seamlessly integrate data from (and to) a variety of application systems for a unified, single source of truth from which to operate from. Boost Sales & Marketing Op.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Leadspace

NOVEMBER 16, 2015

Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. What’s the difference between B2B predictive analytics, predictive marketing, predictive intelligence, predictive prospect management and predictive campaigns? .

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. It is a method of segmenting customers based on their shared qualities.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

LeanData

MARCH 30, 2022

Leading this charge is the revenue tech stack that empowers revenue teams to deliver results by eliminating the manual, time-consuming and error-prone processes from their go-to-market (GTM) motions. Both sales and marketing operations, who are the orchestrators for the broader revenue team, often have very time-sensitive demands.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

ClickZ

OCTOBER 1, 2020

30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. Our advisory board emphasized the importance of streamlining the essential pieces of digital transformation—data, platform integration, talent, and alignment of sales and marketing. .

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

NOVEMBER 11, 2016

Marketing can be a bit of a thankless job. And that’s why we created the Video Marketing Awards. It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Best Personalized Video Campaign – Reltio.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Outgrow

MARCH 5, 2020

The marketing world is a wheel that never stops. A combination of Uberflip and SnapApp offering will help marketers understand not only what engages the buyers, but how far they engage with it and which kind of questions grab their attention the most. It appeals to marketers today as it has no pre-requisite of technical knowledge.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Vidyard

DECEMBER 16, 2013

Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. Scott also qualifies leads by setting up a video content journey.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Resources Are Key-.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. They can also be based on use of specific technologies, allowing marketers to target competitors’ customers.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. HS) Where do you see as the greatest opportunity to improve marketing and sales processes?

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing’s plate is full. Sales and marketing operate on different frequencies. Today’s lead generation is not my father’s lead generation.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Vidyard

FEBRUARY 16, 2017

Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? For marketers, a few features may be key, while another team may need their own unique features. Then ask: where are these leads sent to?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

SWZD

SEPTEMBER 11, 2019

PTC saw the Internet of Things and Augmented Reality as future growth markets strategic to its business, and made acquisitions and developed solutions in these areas over the past few years. These solutions use predictive analytics to anticipate and prepare to rapidly address a part that might be statistically possible to fail.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Ledger Bennett

SEPTEMBER 25, 2018

Released in 2006, this follows the now very familiar ‘pipeline’ that allows marketers to generate leads at the top of the funnel, passing the Marketing Qualified Lead (MQL) onto Sales to convert and close. Revenue Forecasting – Assesses each stage for potential lead volumes. In principle, the V.1

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Vidyard

JUNE 29, 2015

You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!” ” Marketing automation is key to successful marketing teams.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100