| |  Analytics + Eloqua + Manticore + Vtrenz | 5 articles |
| Page 1 of 1 | Previous | Next | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. I’m sure I forgot a few. Among other stuff. | DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. The tools/technology area seems like it's farther along on that front than the services/solutions area (despite my web analytics example), IMHO. | | | | | |
| CUSTOMER EXPERIENCE MATRIX MAY 23, 2007 Online Marketing Systems Are Still Very Fragmented The visitor treatment side includes: - behavioral targeting systems like [x + 1] and Certona (this area overlaps heavily with online ad networks, which use similar technology to target ads they place on other people’s Web sites) - site optimization and personalization like Offermatica and Optimost ; - Web analytics like Coremetrics and Webtrends - real time interaction management like Infor Epiphany and Chordiant (and, arguably, a slew of online customer service systems) The Web site that sits in between has its own set of components. Tags: web analytics marketing software | CUSTOMER EXPERIENCE MATRIX MAY 15, 2008 Demand Generation Systems Shift Focus to Tracking Behavior Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). I originally wrote about the SAS offering, called Customer Experience Analytics, when it was launched in the UK in February 2007. This may eventually involve advanced analytics to uncover subtle relationships among events and behaviors, and to calculate the optimal response in each situation. | CUSTOMER EXPERIENCE MATRIX JULY 3, 2008 LucidEra Takes a Shot at On-Demand Analytics still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) The key to this approach is (drum roll…) applications. Problem(s) solved, eh? | |
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