Analytics, Eloqua, Event, Manticore and Vtrenz

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). This will still use decision rules to react as events occur.

Demand Generation

Demand Generation Demand Marketing Automation Services Marketing Management

B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Demand Generation Systems Shift Focus to Tracking Behavior

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