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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”.

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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands  are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Exploring big data with analytics is within the reach of more organizations than ever before.

4 Ideas to Ensure Success With Sales Analytics

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. The next step is to look for a sales analytics software application that will expose the results in a simple, efficient and affordable manner. Third, make sure you can get to the “why” in your analytics.

Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

It's All About Revenue

by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Oracle Eloqua president Alex Shootman delivered this morning’s opening keynote, highlighting the strategic thinking of marketing yesterday versus marketing tomorrow, and the changes marketers must manage.

Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

It's All About Revenue

The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Earlier this year, Oracle Marketing Cloud announced the framework for native applications and opened up their Eloqua platform even further. Marketing Measurement

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2 Key Tips To Help Rethink Your Marketing Analytics

It's All About Revenue

During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. When detailed and relevant analytics are applied to the sales process, the traditional "funnel" evolves into something more like a "pinball machine." 2.

Your Analytics Questions Answered (Interview)

EMagine B2B Blog

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Semalt is an analytics tool.

What Web Analytics Don’t Tell You

It's All About Revenue

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua. Don’t be boring! Angie Schottmuller.

How Beneficial is Your Time Spent Analyzing Marketing Data? [CHART]

It's All About Revenue

We analyzed the number of times users who accessed their Eloqua reports and dashboard through Eloqua Insight and noticed some interesting data: Marketers who spend more time analyzing their programs and taking appropriate action do end up with a pay off. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Introducing the Oracle Marketing Cloud

It's All About Revenue

Forrester. • 70% of marketing projects don’t leverage big data and analytics. Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. Introducing the Oracle Marketing Cloud is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers. They are, after all, experts at seeing the future.

13 Events You Should Attend In 2013

It's All About Revenue

GAUGE (Google Analytics Users Great Event). Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. The content is focused on experience and knowledge sharing, as well as skills improvement to optimize your use of Google Analytics. 6.  Las Vegas, NV.

The 5 Indispensable Requirements of Modern Marketing

It's All About Revenue

That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. The Internet, mobile, social media, and analytical tools available have flipped the equation. You Need Data and Analytics. Marketers need to focus in on the data and analytics most important to them. The 5 Indispensable Requirements of Modern Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore.

Here Are 40 Charts Marketers Can’t Live Without

It's All About Revenue

Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. Here Are 40 Charts Marketers Can’t Live Without is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Did you know that dynamic content can improve conversions by 50%?

What Makes a Tweet Engaging? [CHART]

It's All About Revenue

Twitter offers some interesting analytics, so I dug into the @Eloqua  handle to see what I could learn. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this With the Twitter IPO, successfully behind us, we decided to analyze over the past week what makes a tweet successful. Is anybody @ tagged? Links.

Fostering Innovation - Eloqua Experience Day Two Keynotes.

B2Bbloggers

Leverage best practices Hire the best people Look for people who have deep, extensive expertise in their area and create a good balance on your team of creative and analytical people. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Enjoy a summary of some of the key learnings.

The 5 New Must-Have B2B Marketing Skills

It's All About Revenue

Analytics. I don’t care if you work in PR, product marketing or demand generation – everything we do in marketing can, and should, be measured.  Even if you’re not a marketing automation pro or a web analytics guru, chances are your job requires technological know-how. Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. by Elle Woulfe | Tweet this It always comes down to skills. When the CMO is unimpressed – skills.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. The value of Brightfunnel is less in advanced analytics than in the fact that it does the basic data assembly and lets marketers analyze data for themselves. This is where Brightfunnel comes in.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. b2b marketing intent data lead scoring marketing automation predictive analyticsIntent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.

4 Marketing Automation Must-Haves For Beginners

ANNUITAS

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. After a several adjustments, you should begin to realize the sweet spot for your scoring model and can continue to improve it based on internal feedback and analytics around leads reaching a qualified status. Start simply with the basics. Resources Are Key-.

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

It's All About Revenue

You are never revenude when you understand how your investments lead to revenue.  In most organizations, the campaign analytics are in one data silo and the pipeline and closed deal information is in another.  There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc.

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10 Tips to Help You Become a ‘Superhero’ Marketer

It's All About Revenue

Considering 5 core competencies that comprise the ‘ideal’ Modern Marketer ( targeting; engagement; conversion; analytics; and marketing technology ) marketers gave themselves a score of 65% in proficiency. 10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Click here  to register.

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The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Showcase reviews:  201 Digital. 7) Oracle Eloqua. Marketing can’t be automated.) Google Review Count: 93,900. 11) JumpLead.

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8 Technologies Marketers Should be Thankful For

It's All About Revenue

Analytics. Perhaps it’s just the marketing nerds who are thankful, but because of online analytics the uncertain art of marketing is becoming a well-refined science. 8. Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketingBut for b2b marketers, there are probably some technologies they should be thankful for as well.

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Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

It's All About Revenue

That means knowing what information they want — and how to give it to them. 7) Set customer-centric analytics.  Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sam works with enterprise clients to develop demand generation strategies. Here are a few tips: 1) Assemble a winning team. 

The 4 As of Sales Enablement Content Success

It's All About Revenue

Analytics - Finally, as with all content initiatives, sales enablement efforts need to be measurable. The 4 As of Sales Enablement Content Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. For more insights from Brendan, visit the Brainshark Ideas Blog. Sales enablement is certainly a hot topic right now for B2B organizations.

What Marketers Should Know About Big Data – and How to Put it to Use

It's All About Revenue

Click here to learn more about how big data and analytics helps drive modern marketing efficiency, and to download a blueprint worksheet to test your data strategy. . What Marketers Should Know About Big Data – and How to Put it to Use is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Targeting & Segmentation analytics big data data Lattice Engines Lead Scoring marketing marketing analytics targeting Throughout her career, she has advised and worked with several technology startups on their content strategies. Wrong.

Is Out-of-the-Box Reporting Enough? [CHART]

It's All About Revenue

Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs.  Approximately six months ago, we launched the Analyzer license in Eloqua Insight.  With this tool, marketers can fully customize existing reports and dashboards, and create new ones from the Eloqua data model. 

4 Steps to Maximize Your Marketing Data

It's All About Revenue

Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. Ask yourself: Do you honestly know the state of your data? It’s time to stop avoiding it.

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5 Media Lessons Every Marketer Should Learn

It's All About Revenue

The level of data and analytics available to online marketers provides the ability to dive deep into performance. By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. Media Lessons Every Marketer Should Learn is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b marketing Dreamforce Dreamforce 2012 Eloqua modern marketingThe media industry is no exception. The same could be said for the marketing world.

4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

Google Analytics offers a cheap and simple method of analyzing how people are getting to your web site. Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Jonathan Dempster , a digital strategist based in Leeds, UK. SEO & PR.

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3 Keys to Driving Demand with Video

It's All About Revenue

And used properly with your marketing campaigns, video can be highly effective at engaging potential clients and generating valuable analytics. Keys to Driving Demand with Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Content Marketing Eloqua MagnetVideo marketing automation video video marketing

Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.

B2Bbloggers

Hence, Eloqua’s introduction of the discipline of, Revenue Performance Management – The Future Of Revenue After discussing revenue performance management , Joe then introduced the “ C-Suite 16. &# A new, standard set of sales and marketing reports with the intent of offering “ One View Of The Truth &# into revenue performance. Use a framework. Andre’s answer, “ NOW!

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

It's All About Revenue

by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand? While it may seem like there’s no silver bullet path to determining the right mix of marketing analytics, there are some key decisions that you can make to move down the right strategic path. It must be functional.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules.

Study Shows SMB Marketers Want to Communicate Value with Metrics

It's All About Revenue

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Worth noting, technology competencies identified by marketers — for example, analytics, conversion methods and targeting — were valued more highly by SMBs than by marketers overall.

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Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair

It's All About Revenue

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! Eloqua Experience, which takes place October 23-25 at the Hilton San Francisco, is home to the 2013 Markie Awards , an event to honor creative thinking, innovative implementation methods, and most importantly: success! See it! Do it!