ViewPoint

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Make Marketing More Efficient by Embedding Analytics on Top KPIs

ViewPoint

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

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Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

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In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. We were also able to increase efficiencies by removing companies less likely to have the required CRM application.

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Who We Serve. Why it Matters.

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Software to optimize the insurance business through predictive analytics. A global indusrial manufacturer of equipment that improves productivity and efficiency. An analytics solution for manufacturers that improves decision-making, and plant operations. An RPO specializing in customized management of talent.

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PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]

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Predictive Analytics, At Last. Chad Burmeister always has an interesting perspective: 2015 is the year of predictive analytics, finally. With marketing automation and data analytics, you start gathering the data needed to determine what went right or wrong. Give sales an authoritative seat at the table.

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Marketing Needs to Put Skin in the Game

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Here is how Mark Nadolny, Manager of Benchmarking Analytics at SiriusDecisions breaks it down: “Tier 1: Direct Enterprise Accounts. This three-tiered approach enables marketing to collaborate more effectively and efficiently with sales in a coordinated effort to push leads through to closed business.”.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

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ABM is only a black box if by ABM you mean deploying technology and analytics without knowing why or how they’re being used to reach goals. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage. That’s what it takes to be an efficient marketer today.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

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Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” Step 2 – Data Gathering. For this step, you need to go deeper.