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Marketing Craftmanship

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The Attention Web: What B2B Marketers Need to Know

Marketing Craftmanship

JULY 1, 2014

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

B2B Marketing 100
B2B Marketing B2B Thought Leadership B2B Marketing Management 100
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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

JANUARY 16, 2013

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. White papers and case studies become quickly outdated. Webinars and public forums entail lead qualification and follow-up with prospects.

Tactics 100
Tactics B2B Marketing Cost per Acquisition CPA 100
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