KoMarketing Associates

SEPTEMBER 22, 2021

From the WPromote Report: WPromote asked B2B marketers which digital marketing channels they plan to increase budget for in the next year, followed by which marketing channels are most effective at driving revenue. Many marketers are exploring how they can achieve more effective marketing automation through their content marketing strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. At least not effectively.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JULY 2, 2020

But only if they have effective creative. It’s also very effective to have the person in your ad point to the call to action. This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content. Tools like that can give you detailed analytics on how your competitors’ ads perform. Not at all.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MARCH 29, 2018

Some of these key features include keyword performance and position tracking, keyword analytics for organic research, backlink analysis, domain vs. domain comparisons, site auditing of on-page content and technical elements, and more. Google Analytics. Track competitors’ rankings against your keyword list.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Five Reports For Measuring B2B Marketing Effectiveness. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 1, 2016

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit. The Social Media Visibility Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. While all of the above may sound great in theory, the truth is, there is an art to creating effective B2B buyer personas.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

JANUARY 2, 2018

Here are six digital marketing cross-training ideas we’re looking to adopt in the new year, designed to create opportunities for team members to learn new skills, while also remaining cost effective and free in many cases. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Set Aside Time Every Week.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Disclaimer: Pencil and notepad users can still be effective content marketers**. Google Analytics. As a writer, I’ve always been attached to Microsoft Word.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Communicate it in a way that is effective and aligned with industry speak. I’d love to hear your thoughts in the comments below, or reach out to me directly via Twitter ! Know Your Audiences. Did I miss anything?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

AUGUST 12, 2020

For MarTech (Marketing Technology) companies, the most common header to be used is “types” as you can describe the types of solution your software provides: Types: Chatbots, Social Media Management, Workflow Automation, End-to-End Analytics. Structured snippets effectively do both. Tell me all about them via Twitter.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. SEO Audit Tools.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

AUGUST 30, 2018

According to research from the Content Marketing Institute , an estimated 91 percent of B2B businesses are leveraging some form of content marketing – and 60 percent viewed blogging efforts as the most effective content marketing channel. Let us know on Twitter ! Google Search Console. What tools do you use to develop blog topics?

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

DECEMBER 27, 2012

It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Heroes and Hashtags: How 9 Fictional Characters Would Use Twitter – Ed Hadley.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

OCTOBER 18, 2018

We’ll study our analytics reports and maybe invest in better technology. And as the chart below shows, if you use the right call-to-action, it can almost double the effectiveness of a post. It goes up to 44 percent for Facebook, and goes up again to 56 percent for Twitter. Share your social media CTA tips with us on Twitter.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

APRIL 16, 2015

Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Google Analytics Release Notes. The results might surprise you. Did We Miss Anything?

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

DECEMBER 21, 2017

In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

APRIL 11, 2017

The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements! We’ve seen both in-house and external production used really effectively. Catch her on Twitter at @ Kimbe_Mac. Should they be focusing on a particular type of video (e.g.,

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Dark Social: Dark social is the social sharing of content that can’t be measured through analytics tools – often from email and instant messaging.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 19, 2018

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. One of the most effective ways to guide and inform your content marketing strategy, as well as tactical implementation, is to perform a B2B content audit. The top reasons?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

AUGUST 28, 2018

Beyond individual and direct search analysis, SEO tools like Moz Keyword Explorer and SEMRush’s Keyword Analytics and Content Tools help B2B marketers further uncover patterns in search results that aid in optimization efforts. I would love to read your perspective via comments below or on Twitter or LinkedIn.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

OCTOBER 17, 2017

From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” Drop a comment below or connect with me on Twitter to keep the conversation going!

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

JULY 19, 2016

We use it to write more effective blog titles as well as HTML titles based on the analysis of the words we use. Moz’s Followerwonk tool allows users to grow their social graph by gaining insights into Twitter analytics such as followers, where followers are located, number of tweets, and much more. Social Media Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

DECEMBER 8, 2015

According to a separate study from Annuitas, nearly 60 percent of marketers in the B2B sector don’t believe their marketing campaigns are effective, especially when it comes to demand generation. Twitter is the top social platform for B2B brand mentions, with 73 percent of them happening on the site. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. To fully engage in an effective content marketing initiative, B2B marketers need to immerse themselves in their target audience’s industries. And the Nominees for Best 2013 Content Marketing Ideas Are…. You’re Not eBay. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

DECEMBER 9, 2013

CMI’s survey results also revealed 42% of B2B content marketers consider themselves effective, up from 36% a year ago. In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 24, 2014

And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Keyword strategy , particularly for new website components or sections being added.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. " #inbound14. — Nate Riggs (@nateriggs) September 17, 2014.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

MAY 15, 2014

In order to do this effectively, we ask clients to share with us who their target buyers are (role, years of experience, etc.). Social media networks (Twitter, Facebook, Google+, and LinkedIn) are a great place to start, as they provide an excellent opportunity to share content and engage with others in the industry.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. Finding the right platform for your business is crucial to an effective social strategy. More than 3.6 Platform Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JUNE 17, 2022

There are tons of social media analytics tools you can use to track this in one place, or you can look in the analytics section of each platform. . In addition to looking at social media engagement, I recommend looking at Google Analytics to see how much traffic social media drives overall. Understand Your Audience on Social .

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

MAY 3, 2022

The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . Find this metric in Google Analytics. . Engagement . Track this metric in your ecommerce platform. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

NOVEMBER 21, 2017

It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. This illustrates the importance of investing in multiple tactics to see what will be the most effective for your target audiences and buyers. Prioritizing Customer Experience.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

MAY 1, 2018

Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI. Twitter lists to segment audiences and objectives. Social Media Lead Generation.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

JULY 28, 2020

Some other materials to consider looking at include site analytics data, existing marketing collateral, industry publications, and events/tradeshows. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.) Drop a comment below or connect with me on Twitter to chat! at your disposal to get this done.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157