Industrial Marketing Today

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. per week in 2006.