Crimson Marketing

SEPTEMBER 26, 2014

If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. Usage and Effectiveness. And here you can see an interesting wrinkle in the story about web analytics.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Social Media. 4 page views or more)?”

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

SEPTEMBER 16, 2014

It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. the equivalent of 520 million books.”. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100