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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. Why Traffic Analytics Matter.

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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Why Nativo?

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Realize the Value of Your Organic Traffic With a Content Value Tracker

Contently

The analytics are crucial for providing insight into the value of your production. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

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How to use Google Analytics for stronger social media reporting

Sprout Social

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?