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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

OCTOBER 6, 2015

ABM is only a black box if by ABM you mean deploying technology and analytics without knowing why or how they’re being used to reach goals. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage. That’s just part of being a smart marketer today.

Account Based Marketing 120
Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120
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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. Video is a great option for fast, effective communication.

Lead Nurturing 120
Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120
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