Client Newsletters for B2B Firms Is Content that’s Dead on Arrival
Marketing Craftmanship
NOVEMBER 22, 2023
MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic The old saw, “Cheap is dear” rings true when it comes to newsletters. If your B2B firm is seeking to showcase its intellectual capital, and drive market engagement, the traditional “all about us” newsletter is not the most effective way to accomplish those goals.
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