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Marketing Craftmanship

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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic The old saw, “Cheap is dear” rings true when it comes to newsletters. If your B2B firm is seeking to showcase its intellectual capital, and drive market engagement, the traditional “all about us” newsletter is not the most effective way to accomplish those goals.

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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

Armed with Desktop Publishing, many companies failed to grasp that their new technology could not replace professional skills such as graphic design, copywriting, branding and marketing required to produce effective print materials. Believing that this technology is a plug & play solution, rather than a tool to make people more effective.