Digital B2B Marketing

DECEMBER 22, 2011

As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. Marketing Analytics 12. Media Buying 7. Brand advertising will shift towards demand. Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. Marketing Analytics 12. Media Buying 7. Brand advertising will shift towards demand. Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

OCTOBER 4, 2011

Audience targeting was very cost effective, driving lower cost per page view and a highly engaged audience. Are you interested in testing new media buying approaches? I am a digital and B2B marketer with a background in online media and analytics. Open Landing Page Results. What is your view on audience targeting?

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JULY 28, 2011

Doing it effectively, without history to learn from, would be a daunting initiative for almost any CMO. Stability (see the next section) will be a challenge with hub activity, but if I were a CMO at a large company, I would at least consider testing data from a hub as a proxy for overall social media reach. Unit of Measurement.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

DECEMBER 19, 2013

Cost-effective, constantly optimized, highly targeted. Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. Retargeting.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Eventual technology or regulatory solutions will limit the potential effectiveness of behavioral advertising. No marketer wants their targets’ ire aimed at their own marketing.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100