SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Vision Edge Marketing

OCTOBER 19, 2021

Because CMOs and by extension the C-Suite continue to be disappointed with their performance management and ability to produce actionable results given the investments in analytics. How to craft a dashboard that passes the C-Suite taste test is the focus of this episode of One Good Idea.

Marketing Automation Services 217

Marketing Automation Services Work Management CRM Acquisitions 217

Martech

AUGUST 29, 2023

Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.

Marketing Attribution 96

Marketing Attribution Creativity Analytics Paid Search Agency 96

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 109

CAN-SPAM Deliverability Phishing Domain 109

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Heinz Marketing

APRIL 17, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. The post A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2 appeared first on Heinz Marketing.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

SendX

AUGUST 20, 2020

There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. Many marketers build their strategies based on powerful analytics. If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better.

Analytics 195

Analytics Conversion Tips Click Rate 195

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Navigate the Channel

AUGUST 1, 2023

Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. A/B test different elements to optimize email content and improve campaign performance.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. Here’s how: 1.

Marketing Automation Services 337

Marketing Automation Services Multivariate analysis Marketing Automation Automation 337

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

FunnelEnvy

OCTOBER 30, 2023

Marketers began taking a data-driven approach in the 1920s, testing the performance of different paper coupons. Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

Webbiquity

JUNE 7, 2022

No matter what type of channel or CTA you’re using, there are a few best practices to keep in mind: Have clear intentions and be direct; Make CTA buttons clear and stand out from all the other visuals; Keep it short; Test the performance of CTA buttons using A/B testing and other analytical tools; and.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Lead Scoring 65

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. As with training, evaluating AI tools requires a systematic approach to ensure effectiveness.

Marketing AI 266

Marketing AI B2B Marketing Allocation Planning 266

SalesGrape

AUGUST 14, 2023

A/B Testing for Telemarketing Lead Generation Campaign Telemarketing has long been a popular method for generating leads and driving sales. However, with the increasing competition in today’s market, it is essential to optimize telemarketing campaigns to ensure maximum effectiveness. Results: Variant A: Conversion rate: 3.5%

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Campaigns 52

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. Don’t make traffic splits equal.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Sprout Social

APRIL 26, 2023

How we tested adding links to content on LinkedIn Social media is part art, part science. In our testing month, two of the link-in-comments posts were among our top 10 performers across all platforms for awareness and engagement. Testing this post format has the potential to supercharge your post performance as well.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

ClickZ

NOVEMBER 19, 2020

Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis. The dramatic effect of the pandemic on businesses and marketing strategies across industries can’t be understated. Here are a few examples: AI and predictive analytics.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. Dive into Analytics: Marketing tools like Google Analytics can be your best friend.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Adobe Experience Cloud Blog

MAY 19, 2020

User Testing Platforms is the way to go. It’s crucial for brands to capture CX data in real-time in order for it to be actionable – this is where user testing platforms come into play. Meaningful and actionable insights are captured via User Testing Platforms. Using the right tool to analyze CX.

Customer Satisfaction 149

Customer Satisfaction Loyalty Thought Leadership Demographics 149

Convert

FEBRUARY 6, 2020

You might think GDPR only caused a disruption when it came into effect in May 2018. The French and UK data protection authorities (the CNIL and the ICO) updated their guidance notes issued in July 2019, highlighting that analytics. The truth is Europe has been in turmoil all throughout 2019 and it’s not good news.

Analytics 100

Analytics Effectiveness Privacy 100

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Explorations. Wrapping up.

Marketing Analytics Tools 107

Marketing Analytics Tools Segmentation Analytics Google 107

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Martech

MARCH 18, 2024

This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates.

Budget Programs 110

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 110

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. You might never be 100% accurate at giving every visitor what they’re looking for on your landing page, but with different tests on page elements, you can likely please most users.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 114

Facebook Effectiveness Ideal Customer Profiles Aggregators 114

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Martech

JUNE 5, 2023

This article explains the key points of friction and shows how to break through those barriers and enhance communication and effectiveness. Let’s test it.” Inadequate testing and quality assurance. By familiarizing themselves with the underlying technologies, marketers can: Communicate more effectively with IT professionals.

Effectiveness 100

Effectiveness Work Management Planning Marketing Management 100