How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. What’s “effective” content?
Using email effectively in your content marketing
MARCH 14, 2016
Used well, email is an incredibly effective marketing tool. Here are some tips how to use email effectively for your content marketing. This is something you should test to find your sweet spot. More on A/B testing below.). Best practices for HTML coding are a must, as is testing your template across email clients using a tool like Litmus. Everyone hates email.
The Only Analytics That Matter Are Your Own
JULY 21, 2015
As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. I am well aware that Tuesday at 11 a.m. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Your analytics. Every Tuesday at 11 a.m.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?
What “test and learn” looks like in practice
MARCH 31, 2016
One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. But there are really only a small handful of questions you need to answer, that you must have the data for, to ensure you’re well positioned to effectively test your digital marketing activities and learn from those tests. And learn for yourself.
7 User Experience Tests to Do When Redesigning Your Website
AUGUST 2, 2016
To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 1) Competitive Analysis. Wireframe testing also comes in handy once the website is completely designed.
Getting Started with A/B Testing: What, Why and How
JANUARY 4, 2016
It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing. proper A/B testing strategy can help you achieve key goals (e.g. It accomplishes this objective by allowing you to test one version of something (e.g.
Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
SEPTEMBER 15, 2016
Pepsi, in an attempt to undercut Coke, launched an infamous “taste test” campaign that drew a lot of attention and short-term gains. The basic premise of this challenge revolves around a blind taste test. However, there’s a critical flaw which undermines the effectiveness of this marketing strategy : Pepsi is sweeter, so the first taste is more appealing than Coke.
5 Ways to Uncover Powerful Website Analytics
Modern B2B Marketing
NOVEMBER 24, 2015
Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?
Analytics CEO makes a passionate case against marketing attribution
OCTOBER 30, 2016
Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). fictional “snapshot” is required when cause and effect reside in parallel realities — one that is defined by our even more arbitrary decision-making milestones. BLACK HOLE. What was it about?
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. 3) Leadin. Ready?
Testing Event Technologies at EventLab
Earnest about B2B
OCTOBER 2, 2015
To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. Such a simple yet effective idea, ‘ Catchbox is the world’s first throwable microphone’, coming in a host of colours and sizes. It also provides the event organiser with analytics behind the online conversations on the day – meaning they can follow up after the show.
How To Adopt ABM Predictive Analytics at Your B2B Organization
AUGUST 15, 2016
Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. Marketing Automation.
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior.
Twitter Rolls Out Tweet Performance Analytics to All Users
AUGUST 27, 2014
Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Test it and see!
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
DECEMBER 11, 2014
Do you remember your first A/B test on email? I do. For instance, I knew that you needed a big enough sample size to run the test on. knew I needed to run the test long enough to get statistically significant results. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. For many A/B tests, waiting is no problem.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
Whether that’s as simple as; how to write an effective tweet, to how to write for the web, or how to write a pay-per-click advertising the common denominator is content and writing. Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing Training
How to Run an A/B Test [FAQs]
DECEMBER 10, 2013
One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Want to follow along to help get your own A/B test up and running by the end of this post? Ready to run an A/B test? Wait a few more days.
8 Steps To An Effective Social Media Strategy
B2B Marketing Insider
OCTOBER 20, 2015
An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. The most effective way to get followers is by following as many individuals as you can. You should always test the frequency of posting to see what works best for your audience.
The Danger of Not Having the Right Testing and Optimization Technology
It's All About Revenue
MAY 25, 2016
Poor A/B testing methodologies are costing online retailers up to $13 billion a year in lost revenue. I don't know about you but when I hear up to $13 billion lost in one year, that's pretty much the poster child for grave danger. Testing and Optimization Technology - What You Need To Know. Download The Guide to Building Your Marketing Technology Stack to get the whole story.
19 Things We Can Learn From Numerous Heatmap Tests
JANUARY 3, 2013
The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Let’s look into key findings from different heatmap tests. On the other side, using eyetracking will give you results with close to 100% accuracy about the testing subjects, while the accuracy of mousetracking is around 85-90%. Tools for your own heatmap tests. Image source.
The Ultimate Guide to Hiring Effective Marketers
OCTOBER 10, 2014
If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. So here it is: your guide to hiring an effective marketer.
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
Covey, the following are seven habits of highly effective B2B websites. 1. Design for Humans. Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Test different offers such as “See a demo” or “Sign up for our e-newsletter”. Google Analytics is free, powerful, and popular.
The 5 laws of effective e-Commerce websites
JUNE 20, 2014
This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. What really matters is making sure that your website serves as your most effective salesperson, helping your customers — both active and potential — choose your products and services instead of the competition’s. Customers are Ignoring You (Photo credit: ronploof).
The disruptive effects of accelerating waves of marketing technology
MAY 31, 2016
Roughly speaking, we’ve had a major new wave of marketing innovation every five years: email marketing, followed by marketing automation, then predictive analytics, and now account-based marketing. These are the effects of exponentially advancing technology happening across civilization — Kurzweil’s law of accelerating returns. Is this the real life? Is it just fantasy?
Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
SEPTEMBER 26, 2014
Because my role is focused on optimization and growth, I try to make sure we''re always testing something. That''s why testing is so critical -- it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. Test it out, just like we did !
These Brands are Proving How Effective Periscope Can Be
OCTOBER 12, 2015
The Problem with Testing. While “test, test, test” is always the mantra when skilled marketers are trying to figure out a new strategy and set of tactics, the most effective method for judging what works is still largely lacking on Periscope: quality analytics. Live Streaming Video Is Definitely a Thing, and Periscope Is Leading the Way. Product releases.
More Traffic? Or More Conversions? No Contest.
Buzz Marketing for Technology
APRIL 10, 2013
Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? That’s precisely where site testing, optimization, and personalization come in. Do you really know?
Why The Future of Your Agency Depends on Recruiting Analytics Talent
SEPTEMBER 13, 2016
As a marketer with an affinity for analytics, I have a different hope. hope my kid becomes an analytics superstar. Pursuing a career in analytics has never been more accessible. This allows agencies to build analytics departments with varying levels of technical expertise. With today’s tools, you don’t have to be in the analytics department to analyze data.
The What, How, and WOW Factor of Effective Conversion
It's All About Revenue
APRIL 22, 2014
You can understand your buyer’s behavior with great analytics, and try to replicate the behavior that indicates purchase. And also – test, test, test. If you don’t know what behavior is best for conversion – there is always A/B testing that can help you figure it out. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Yes, nothing!
The Button Color A/B Test: Red Beats Green
AUGUST 2, 2011
Fortunately, button color is extremely easy to test. Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. Button color had a big effect on the overall conversion of the page. The colors we chose to test were green and red. Button Test Results. We ran the test over a few days of traffic. Green.
How to Do a Landing Page A/B Test and Measure Results
MAY 11, 2014
If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works. A/B Testing Basics. After the pages have been developed, the A/B Test is run by equally splitting randomly assigned website traffic between the different versions of the web page.
6 Tips for Writing an Effective B2B Lead Building Email
MAY 2, 2016
Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Creating emails to generate business leads involves a lot of trial and error, and will require a great deal of A/B testing and a careful eye on your analytics, but don’t get discouraged. The post 6 Tips for Writing an Effective B2B Lead Building Email appeared first on PureB2B.
4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They’re leveraging social media and loyalty data.
Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
DECEMBER 28, 2012
Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". While there has been no official announcement from Google on this new update, the folks over at The Next Web tested it out for themselves with success. Google to Launch Dedicated Google+ Analytics Tool. Am I right?
Beyond Buyer Profiling To Buyer Personification
OCTOBER 18, 2015
We saw the influence of the Meyers-Briggs Testing philosophy extended into the business world. Predominantly, the majority of these efforts to understand the individual buyer were taking place to improve sales effectiveness. The irony is marketing has, in effect, been repeating the same cycle as sales did in the 1990’s. by Evan Shuster.
Predictive Analytics a Valuable Tool for B2B Marketers
MARCH 9, 2016
If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. The good news is, this data is now provided by many of the popular marketing analytics programs, making it readily accessible to those who use these programs.