Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Improved strategy and planning . Decisive Actions and the Hidden Value within the Process of Data Analytics. segmentation.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 328

Planning Analytics Enterprise Management Work Management 328

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

US Data Corporation

NOVEMBER 30, 2023

Explore this strategic guide on how to approach managing your marketing analytics, from metrics selection to tools utilization. Learn how to build the understanding you need to collect and decipher the vast array of analytics as well as how to wield all the data out there effectively.

Analytics 52

Analytics Marketing & Strategy Marketing Strategy Business 52

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. GTM teams can effectively align their efforts, share insights, and address challenges or opportunities by maintaining transparent communication channels. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Marketing Insider Group

DECEMBER 1, 2023

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. For major accounts it did provide source insights for account strategy planning. This inventory of transcribed customer conversations enables data analytics. What Are We Coaching For? They lack data.

B2B Sales 175

B2B Sales Effectiveness Work Management Marketing Management 175

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 96

Acquisitions Marketing Budget Analytics Allocation 96

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 112

Analytics Enterprise Management Work Management Business 112

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics SEO Google 107

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Sprout Social

JULY 25, 2023

So, how do you bridge this gap between strategy and execution? And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Marketing Analytics Tools 139

Marketing Analytics Tools Social Media Top of Funnel Analytics 139

Webbiquity

MARCH 15, 2022

CRO requires the right strategy. Here are six ways to make sure your B2B CRO strategy is on the right track. An effective B2B CRO strategy begins with understanding the purchasing process. Buyer personas and similar marketing techniques can help you consider diverging needs when building your CRO strategy.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 134

Analytics Google Marketing Analytics Tools User-Generated Content 134

Madison Logic

JANUARY 3, 2024

With such high expectations, the question of how to use AI effectively doesn’t just apply to the obvious deliverables. By dramatically accelerating automation capabilities , AI can process vast amounts of data in minutes, freeing up your marketing team’s time to dive deeper into campaign strategy and insights.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

SmartBrief - Marketing

MARCH 10, 2024

Segment your email list Another strategy for maximizing engagement and ROI is to further segment your email list. The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Contently

DECEMBER 15, 2022

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 105

Marketing AI Analytics B2B Marketing Lead Ranking 105

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! But how do you figure out what your consumers want or need?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. In the new analytics landscape, creative execution emerges as the critical optimization lever.

Marketing Attribution 96

Marketing Attribution Creativity Analytics Paid Search Agency 96

DivvyHQ

NOVEMBER 16, 2023

Whether you work in HR, or you're a content pro tasked with developing HR content, you need to understand the ins and outs of an HR content strategy. Luckily, guest contributor Owen Jones has provided us with a solid framework to help you leverage content to elevate your brand image, attract top talent, and showcase your company culture.

Effectiveness 83

Effectiveness Marketing & Strategy Content Brand Identity 83

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

SalesGrape

OCTOBER 16, 2023

By implementing effective strategies, software development firms can secure valuable appointments with decision-makers who have the power to drive business growth. By leveraging telemarketing techniques effectively, businesses can significantly increase their chances of securing appointments with qualified leads.

Efficiency 52

Efficiency Telemarketing Software Effectiveness 52

Stevens & Tate

APRIL 15, 2023

However, you need effective marketing strategies to pull this off. However, some strategies can prove more effective than others. Here are some of the most effective marketing strategies to help you establish brand authority. But when a customer trusts your brand, they become more receptive.

Marketing Management 101

Marketing Management Marketing & Strategy Marketing Strategy Effectiveness 101

ClearVoice

MARCH 14, 2024

That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy. Some of the top email analytics tools include the following: HubSpot. Conversion rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 116

Marketing Analytics Tools Analytics Google Marketing Websites 116

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. The Steps for Building an Effective Account Based Marketing Strategy To build an effective account based marketing strategy from scratch requires careful planning and execution.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

accelerate agency

MAY 24, 2023

But just how can you improve your SEO strategies? Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Inbox Insight

MARCH 13, 2024

Effective lead prioritization is essential. When done effectively, it can deliver more personalized experiences, improve conversion rates, and enable accurate sales forecasts. These new capabilities mark a significant shift towards a data-driven and proactive approach to lead qualification and prioritization strategies.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 94

Social Media SEO Optimization Media 94

Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. So, how do they work?

Curation 85

Curation Social Media Analytics Personalization 85

Adobe Experience Cloud Blog

JANUARY 31, 2020

The truth is, if we’re not clear about what it means to take full advantage of modern analytics, technology, and data, we’re going to derail our own efforts to become truly data-driven organizations. Here is a guide to help CMOs build and execute a data strategy that bears fruit. 1.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Effectiveness Ad Building 161