Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)
SmartBrief - Marketing
MARCH 10, 2024
To generate statistically significant results, however, your email list must be at least 1,000 emails, as each segment should be no less than 500 recipients. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. The larger the list size, the greater the number of segments.
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