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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

To generate statistically significant results, however, your email list must be at least 1,000 emails, as each segment should be no less than 500 recipients. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. The larger the list size, the greater the number of segments.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113
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Tips and Tricks to Use Email Analytics for Better Conversions

SendX

There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. Many marketers build their strategies based on powerful analytics. If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better.

Analytics 195
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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. The Ultimate Content Marketing Strategy Template By Michael Brenner We get it – creating a content marketing strategy from scratch is intimidating. Do you want to keep your audience engaged, too? Why, you ask?

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Four Content Planning Tools to Support Effective B2B Content Marketing

Launch Marketing

Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. This content planning tool is important for lining up an effective piece of content, both in search results and otherwise. Airtable has various templates you can utilize, one being a content calendar.

Planning 104
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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 172
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Sales prospecting ultimate guide: Tips, examples, techniques and templates

Rev

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Ask your best clients for referrals Word of mouth is one of the most effective ways to acquire customers in the B2B world.