Statistics That Indicate the Future of Marketing

Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed.

Social Media and Social Lead Nurturing Stats

• Failure to respond via social channels can lead to up to a 15% increase in churn rate
• 75% of B2B companies do not measure or quantify social media engagement
• 84% of B2B marketers use some form of social media

Personalization, Relevancy and Dynamic Content Stats

• Personalized emails improve click-through rates by 14%, and conversion rates by 10%
• 80% of mobile internet users prefer locally relevant ads
• 62% of adults under 34 are willing to share their location to get more relevant content

Email Marketing and Automation Stats

• 59% of B2B marketers say email is the most effective channel for generating revenue
• 61% of marketing companies plan to increase their email marketing efforts in the next year
• A 50% increase in the adoption of marketing automation technology is expected by 2015

Marketing Analytics and Integration Stats

• 8% of marketing budgets are spent on analytics, and expected to increase by 60% in the next three years

Mobile Marketing and App Stats

• Mobile commerce will account for 24.4% of overall e-commerce revenues by the end of 2017
• 45% of US businesses are conducting some form of mobile marketing
• 47% of marketing companies plan to increase mobile application efforts in the next year

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