Analytics, Effectiveness and Statistics

B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

ViewPoint

MARCH 22, 2011

article cited a statistic from CSO Insights that 60% of marketing organizations used some form of lead scoring before passing leads to sales. There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers. Lead Scoring is Seller-Centric.

Lead Ranking

Lead Ranking Lead Scoring Work Management Marketing Management

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Video is a great option for fast, effective communication. This year I've been talking a lot about Nurturing. The welcome email. Not everyone wants to read a long article.

Lead Nurturing

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer

B2B Marketing Zone

ViewPoint

B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

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