Tomorrow People

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Thinking beyond the quarter: 5 ways content marketers can aim for long-term success

Tomorrow People

In this blog we’ll explore a few similar statistics… and see how longer-term thinking can be nurtured. 73% used website analytics. So Step 4 is to look around your organisation for effective data — gathered in actual customer interactions. Against just 56% of content marketers whose strategies weren’t quite up to scratch.).

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. Once a month is most effective. Measure the effectiveness of your email marketing campaigns. Use analytics to establish who clicked on what and when. Don't allow confusion to get in the way of action. And finally.

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Why storytelling defines the future of B2B marketing

Tomorrow People

In fact, in a study conducted by Stanford professor Chip Heath, 63% of participants tested could remember stories—but only 5% could remember a single statistic. That illustrates why brand storytelling is so effective. If done right, it can even serve as a basis for effective customer acquisition and retention.

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Why storytelling defines the future of B2B marketing

Tomorrow People

In fact, in a study conducted by Stanford professor Chip Heath, 63% of participants tested could remember stories—but only 5% could remember a single statistic. That illustrates why brand storytelling is so effective. If done right, it can even serve as a basis for effective customer acquisition and retention.