Paul Gillin
JANUARY 16, 2012
Improve forecasting effectiveness. It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Lotus is effectively replacing the inbox with the social network. Statistics are available about activity in any community you manage.
Paul Gillin
JUNE 24, 2010
It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. Web analytics today deliver unprecedented insight about online interactions.
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