Biznology

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5 Efficiency Tips to Quickly Move Businesses Forward After COVID-19

Biznology

Contacting your prospects by phone is an effective way to grow your client list. Statistics show that cold calling offers a conversion rate of 6.4% , so it’s certainly still relevant. Investigate Analytics. An analytics tool could answer those questions and others. Reach Out to Leads.

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). TweetReach : TweetReach is specifically designed to report analytics for Twitter.

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Content marketing data: It’s not geeky and it’s not boring

Biznology

Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. This is likely to require some dedication and perhaps even some expert outside help–or someone internally with a blend of analytical and creative skills.

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4 simple truths about content marketing re-imagined

Biznology

Every day, we have access to new statistics , which are based on the increasingly fine and detailed data that can be collected. Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage? Statistics on your audience are better.

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Five levers of relevance for digital authors

Biznology

Here I cover the five most effective content cognitive levers that I have used in my work. Here relevant statistics that put the page in the context of the topic tend to work the best. But that just covers the design of the experience. Lever 1: Use the what, why, how framework.

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Why are marketers afraid of data?

Biznology

All the talk about agile marketing , analytics , and using “test and learn” methodologies to improve your marketing depends on data. One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers.

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Knock-your-socks-off marketing measurement: here’s how!

Biznology

There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way. For example, marketing can evaluate the effectiveness of subject lines by looking at the data on email opens. To make your data actionable , each item (responses, queries, email open statistics, etc.)