ANNUITAS

DECEMBER 9, 2014

A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. of enterprise marketers rate themselves as effective in achieving goals of Demand Generation Programs/Campaigns. as somewhat skilled.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

SEPTEMBER 18, 2014

But times have changed as one of the most important statistics shared from the Content Marketing Institute’s 2015 research during Joe Pulizzi’s opening keynote showed that only 38% of those surveyed claim effectiveness with their content marketing. Well, for starters, they need to understand they can’t do it alone.

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

ANNUITAS

MARCH 3, 2015

Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process. Blog Demand Generation Strategy infographic Marketing effectiveness skills gap training'

Demand Generation 100

Demand Generation Training Marketing & Strategy Demand 100