Trending Sources

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. SocialTimes ).

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Wondering which social network is most effective at generating b2b leads? the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. ( B2B Marketing Insider ).

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

83% also agree that videos are effective in meeting content marketing goals. 59% of respondents agree paid social is more effective than organic social. Sponsored social media effectiveness trumps traditional marketing tactics. According It’s that time in the year again. Social Media Strategy and Budgeting. source ). source ). source ). source ). source ). source ).

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

According to a separate study from Annuitas, nearly 60 percent of marketers in the B2B sector don’t believe their marketing campaigns are effective, especially when it comes to demand generation. According to Ascend2’s “Content Marketing Trends” survey, nearly half of today’s marketers believe video is their most effective form of content while also being the most difficult to create.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. Twitter Statistics.

How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success. WHAT WAS THE MOST SURPRISING STATISTIC OR FINDING TO YOU? But why?

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

Analytics: The Essential Ace in Every Hand

VisionEdge

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. And when it comes to analytics, the other card is data. Unfortunately, data quality has been an issue in organizations for so long that it has now become the ready excuse for why marketers cannot perform analytics. Try to find a way each quarter to bolster you analytical skills.

A 'not provided' tip from your Analytics

Confluent Forms

If you're like us, you check your Analytics a few times a week, analyzing the charts and numbers looking for trends and areas for improvement. If you've ever gone to the Organic Keywords section of your Analytics to see the terms that people used to find your site, you might have noticed that one of the top "search terms" in the list is "(not provided)". Why is this?

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. Demographics are statistics and descriptions of a group of people, such as their location, age, gender, income and education level, religion and ethnicity. Is it video, audio, text, etc.,

The Ultimate Guide to Hiring Effective Marketers

Hubspot

If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. Some Statistics You Better Pay Attention To. need rock stars.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. This scenario is often overlooked by marketers because they don’t know how to track and measure it effectively. Removing the Hassle from Content Marketing Analytics.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Covey, the following are seven habits of highly effective B2B websites. 1.     Design for Humans. Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Use Google Analytics, Web Trends, or Omniture to measure site traffic and activity. Google Analytics is free, powerful, and popular.

Leveraging LinkedIn Group Analytics

EMagine B2B Blog

But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. LinkedIn Social Media

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. 3) Leadin. Ready?

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

That means that to stay relevant and effective, marketers need to stay on their toes. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics.

6 Traits of Highly Effective Data Analysts

Webbiquity

In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. Statistical analysis is only one part of the job. While data analysts often have to dig deep and get lost in data, those who are most effective also have the ability to think beyond a tactical level. Web Analytics

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. This cap is 500,000 Sessions. How can I avoid Sampling?

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Marketing Pilgrim ). 2.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. believed it is linked very or somewhat effectively. Google Analytics) at 59%. mere 13.2%

Stats 123

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. But just 60 percent of surveyed marketers consider them effective. But apparently not.

Moneyball: Lessons on Effective Inbound Marketing for Business

Synecore

This strategy, dubbed Moneyball, focused on the idea of using statistics to help build a team of players who “traditionally were not good” or were past their prime. By relying on statistical methodology, Beane was able to put together an Athletics team good enough to compete with the New York Yankees ($125 million in salary) with a meager $41 million payroll. Follow @jhammes3.

Statistics That Indicate the Future of Marketing

Client Bridge

From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. 59% of B2B marketers say email is the most effective channel for generating revenue. Marketing Analytics and Integration Stats. 8% of marketing budgets are spent on analytics, and expected to increase by 60% in the next three years. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats.

Stats 16

Four Models Every Marketer Should Master

VisionEdge

But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. These models enable us to study the effects of different actions, so we can begin to make predictions about behavior, such as purchasing behavior. There are all kinds of mathematical models-statistical models, differential equations, and game theory. We know–models can be intimidating. If you’ve already dived into the deep end on models, congratulations. On

What Really Matters for Enterprise Marketers

ANNUITAS

Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process. Can marketers excel in one area and not another and still have successful programs and marketing effectiveness? It’s not an easy answer.

The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

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Hacking Content Marketing With Predictive Analytics [Slideshare]

Infer

Last month, we co-hosted a Meetup with  DNN  to talk with Bay Area marketers about how predictive analytics can better inform their content marketing strategy. To learn more about how predictive analytics and content marketing go hand-in-hand, you can view the deck from the event below. Do you use predictive analytics in your product marketing role? Absolutely.

What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!

LEADership

At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Lesson for B2B Marketers: Use Analytics to Improve Process. You can have all the latest tools and the most advanced analytics platforms—a.k.a. How 0.1

What is Predictive Marketing?

SalesPredict

Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. For a half century or more, the direct marketing community has been combining existing customer patterns with large databases to increase the effectiveness of their marketing. Prior to 2011, the term "predictive marketing" had almost.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. failure to launch — The 80-80-80 statistics are simply too bad to ignore. The trend toward influence marketing combined with a limited number of effective influencers will provide a crunch for marketers. 4.

Trends 108

Is time running out for establishing your social media strategy?

grow - Practical Marketing Solutions

More than one-third of respondents rate websites as their most effective digital marketing tool, although “digital marketing tools that incorporate social interaction  online are emerging as a much more powerful and effective alternative,” according to the Hart Roberts, marketing manager at Telluride.com. By Kerry Gorgone, {grow} Contributing Columnist. Kerry.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Statistics bear this out. For more on analytics, check out Paul Mosenson’s latest e-book, Measuring Lead Generation with Google Analytics. The Right Content in the Right Channel.

Lead 83

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. In the short-term, there might be ways to test the effect. We were thrilled. Life was good!

What Will It Take for Marketing Enablement?

ANNUITAS

Where’s the marketing enablement kit for marketers? A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. According to the study, only 2.8% of enterprise marketers rate themselves as effective in achieving goals of Demand Generation Programs/Campaigns. Additionally, only 7.5% of respondents said the skill set of their Demand Generation team was highly effective, with 55.7% effectiveness in demand generation.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

How often a particular term, phrase, or reference is made (perhaps tied to a specific campaign/launch); used to measure effectiveness of positioning statement. Measure how customers feel about the brand through looking (via analytics tools) at the various social media channels and what customers are saying in the comments section to monitor sentiment about your brand. Share of Voice.

Three implications for Big Data and your marketing department

grow - Practical Marketing Solutions

Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. 1. This leads to the third Big Data challenge for marketers: Do you know enough about statistics to even ask the right questions … let alone tell a story? Well … maybe not our arms. That might be awkward. In many cases, it is!

Skype 82

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

But to evaluate how effective a change is, you'll want to isolate one, single variable and measure its performance -- otherwise, you can't be sure which one was responsible for changes in performance. If you're A/B testing an email, you'll probably want to send an A/B test to a smaller portion of your list to get statistically significant results. But these tests can also be complex.

A/B 49

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics.