Covey, the following are seven habits of highly effective B2B websites. Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Use Google Analytics, Web Trends, or Omniture to measure site traffic and activity. Google Analytics is free, powerful, and popular. Over 12 million websites use Google Analytics to get detailed statistics about their website traffic. B2B Internet Marketing Web Design B2B Social Media Facebook Google Analytics Media SEO Twitter MORE >>

From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. 59% of B2B marketers say email is the most effective channel for generating revenue. Marketing Analytics and Integration Stats. 8% of marketing budgets are spent on analytics, and expected to increase by 60% in the next three years. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. MORE >>

Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now. Takeoff How the campaign went viral can be seen a bit by looking at the statistics available with each individual video on YouTube. While it’s difficult to pinpoint directly whether there was an effect, Old Spice should see a lift in sales after the videos and the weeks to come, which is most likely attributable to this campaign — you’d have to take a look at all the numbers to make a more educated conclusion. 2010 in Review! MORE >>

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs. Mobile Marketing Statistics. Should you include Pinterest in your mix? Pingdom ). MORE >>

The study by econsultancy focused on web analytics data, which has been available for quite some time, and did not even address the volume of social media data that is available. With this in mind, here are 3 ways to better understand your data, whether from web analytics or social media or even from across your whole marketing mix, to make better business decisions. Or maybe it turns out that you can’t have any effect on the metrics, so it is informational, not actionable. Marketing Social Media 101 data statistics study web analytics MORE >>