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83 Exceptional Social Media and Marketing Statistics for 2014


Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. No, not that.)

The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics. Pricing: free.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Wondering which social network is most effective at generating b2b leads? the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. ( Which U.S.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. CMO ). 68% of U.S.

29 Guides to Beautiful and Effective Website Design


Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website.

18 (of the) Best Web Analytics Guides of 2011


When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success. WHAT WAS THE MOST SURPRISING STATISTIC OR FINDING TO YOU? But why?

Analytics CEO makes a passionate case against marketing attribution


Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). A fictional “snapshot” is required when cause and effect reside in parallel realities — one that is defined by our even more arbitrary decision-making milestones. A BLACK HOLE. Not at all.

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Analytics: The Essential Ace in Every Hand


Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. And when it comes to analytics, the other card is data. Unfortunately, data quality has been an issue in organizations for so long that it has now become the ready excuse for why marketers cannot perform analytics. Try to find a way each quarter to bolster you analytical skills.

A 'not provided' tip from your Analytics

Confluent Forms

If you're like us, you check your Analytics a few times a week, analyzing the charts and numbers looking for trends and areas for improvement. If you've ever gone to the Organic Keywords section of your Analytics to see the terms that people used to find your site, you might have noticed that one of the top "search terms" in the list is "(not provided)". Why is this?

Content marketing data: It’s not geeky and it’s not boring


Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. This is likely to require some dedication and perhaps even some expert outside help–or someone internally with a blend of analytical and creative skills. Data gets a bad rap. In other words, all day.).

The Best Content Analytics Tools: A Beginner's Guide


To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.

The Ultimate Guide to Hiring Effective Marketers


If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. Some Statistics You Better Pay Attention To. I need rock stars.

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. Demographics are statistics and descriptions of a group of people, such as their location, age, gender, income and education level, religion and ethnicity. Is it video, audio, text, etc.,

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Covey, the following are seven habits of highly effective B2B websites. Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Use Google Analytics, Web Trends, or Omniture to measure site traffic and activity. Google Analytics is free, powerful, and popular. Don’t make a mess out of it.

Leveraging LinkedIn Group Analytics

EMagine B2B Blog

But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. LinkedIn Social Media

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. This scenario is often overlooked by marketers because they don’t know how to track and measure it effectively. Removing the Hassle from Content Marketing Analytics.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. Analytics Tools.

6 Traits of Highly Effective Data Analysts


In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. Statistical analysis is only one part of the job. While data analysts often have to dig deep and get lost in data, those who are most effective also have the ability to think beyond a tactical level. Web Analytics

Five levers of relevance for digital authors


Here I cover the five most effective content cognitive levers that I have used in my work. Here relevant statistics that put the page in the context of the topic tend to work the best. I was trying to get the executives to devote some time and resources to a common problem: digital marketers struggle to read content analytics reports and apply the insights to their jobs.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

That means that to stay relevant and effective, marketers need to stay on their toes. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics.

87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Marketing Pilgrim ).

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47 Superb Social Media Marketing Stats and Facts


Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5%

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16 Enigmatic Business Blogging and Other Marketing Stats


Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. But just 60 percent of surveyed marketers consider them effective. But apparently not.

Moneyball: Lessons on Effective Inbound Marketing for Business


This strategy, dubbed Moneyball, focused on the idea of using statistics to help build a team of players who “traditionally were not good” or were past their prime. By relying on statistical methodology, Beane was able to put together an Athletics team good enough to compete with the New York Yankees ($125 million in salary) with a meager $41 million payroll. Follow @jhammes3.

Statistics That Indicate the Future of Marketing

Client Bridge

From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. 59% of B2B marketers say email is the most effective channel for generating revenue. Marketing Analytics and Integration Stats. 8% of marketing budgets are spent on analytics, and expected to increase by 60% in the next three years. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats.

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3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. This cap is 500,000 Sessions. How can I avoid Sampling?

Four Models Every Marketer Should Master


But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. These models enable us to study the effects of different actions, so we can begin to make predictions about behavior, such as purchasing behavior. There are all kinds of mathematical models-statistical models, differential equations, and game theory. We know–models can be intimidating. If you’ve already dived into the deep end on models, congratulations.

Is time running out for establishing your social media strategy?

grow - Practical Marketing Solutions

More than one-third of respondents rate websites as their most effective digital marketing tool, although “digital marketing tools that incorporate social interaction online are emerging as a much more powerful and effective alternative,” according to the Hart Roberts, marketing manager at By Kerry Gorgone, {grow} Contributing Columnist. A new study from Inc. Kerry.

Hacking Content Marketing With Predictive Analytics [Slideshare]


Last month, we co-hosted a Meetup with DNN to talk with Bay Area marketers about how predictive analytics can better inform their content marketing strategy. To learn more about how predictive analytics and content marketing go hand-in-hand, you can view the deck from the event below. What is predictive analytics? It’s time for content marketers to change their thinking.

What Really Matters for Enterprise Marketers


Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process. Can marketers excel in one area and not another and still have successful programs and marketing effectiveness? It’s not an easy answer.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. In the short-term, there might be ways to test the effect. We were thrilled. Life was good!

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. A failure to launch — The 80-80-80 statistics are simply too bad to ignore. The trend toward influence marketing combined with a limited number of effective influencers will provide a crunch for marketers.

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The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

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What Does Data Analytics Have to do with F1 Racing? —How 0.1 Seconds Can Be the Difference Between Success and Failure!


At the recent VMWorld event in Europe, Michael Taylor, the deputy IT director for the Lotus F1 Team talked about the importance of trackside analytics and how it can give their race engineers a significant competitive edge. Lesson for B2B Marketers: Use Analytics to Improve Process. You can have all the latest tools and the most advanced analytics platforms—a.k.a. How 0.1

Three implications for Big Data and your marketing department

grow - Practical Marketing Solutions

Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. This leads to the third Big Data challenge for marketers: Do you know enough about statistics to even ask the right questions … let alone tell a story? Well … maybe not our arms. That might be awkward. In many cases, it is!

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What is Predictive Marketing?


Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. For a half century or more, the direct marketing community has been combining existing customer patterns with large databases to increase the effectiveness of their marketing. Prior to 2011, the term "predictive marketing" had almost.

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