Tomorrow People

MAY 30, 2022

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. If you grow alongside your customers, you’ll be able to market to them more effectively. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

FEBRUARY 21, 2022

If the feature you’re releasing is a major one, does your feature announcement equip them with enough knowledge to make an effective and compelling case to other employees? However, long-time loyal users of your software are especially prone to momentum behaviour. Consider the perspective of the target user.

Features 156

Features Product Tips Work Management 156

Tomorrow People

SEPTEMBER 27, 2012

The software should always work, no hiccups or quirks. Make them powerful , make them compelling , arouse curiosity , test different wording and analyse response data. Once a month is most effective. Measure the effectiveness of your email marketing campaigns. Use analytics to establish who clicked on what and when.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Tomorrow People

MAY 24, 2022

First off, it’s important to keep in mind that an effective product launch doesn’t just revolve around a single event. If your product is software, you may choose to create eGuides, webinar decks and articles to resolve underlying questions and demonstrate how potential buyers can use your product to advance their goals.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156