10 Ideas to Kick Your A/B Testing Program Up a Notch
KoMarketing Associates
OCTOBER 23, 2018
And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. That tends to make most people play it safe, and stick to more vanilla tests. Get picky about what you test.
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