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Digital B2B Marketing

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The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

Cost-effective, constantly optimized, highly targeted. Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. Retargeting.

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Eventual technology or regulatory solutions will limit the potential effectiveness of behavioral advertising. No marketer wants their targets’ ire aimed at their own marketing.