The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
Digital B2B Marketing
DECEMBER 19, 2013
Cost-effective, constantly optimized, highly targeted. Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. Retargeting.
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