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The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics. Pricing: free.

The Only Analytics That Matter Are Your Own


As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Your analytics. So, what do analytics mean for today’s marketer?

The A/B Testing Checklist You'll Want to Bookmark


Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex. One of the easier (and most common) types of CRO tests is called an A/B test. How A/B Tests Work.

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4 Common A/B Testing Mistakes (And How to Fix Them)


Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. 4 Common A/B Testing Mistakes (And How to Fix Them). The Fix: Run an A/A test.

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Analytics CEO makes a passionate case against marketing attribution


Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Digital analytics may then be what you need. A BLACK HOLE.

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The disruptive effects of accelerating waves of marketing technology


Roughly speaking, we’ve had a major new wave of marketing innovation every five years: email marketing, followed by marketing automation, then predictive analytics, and now account-based marketing. These are the effects of exponentially advancing technology happening across civilization — Kurzweil’s law of accelerating returns. Marketing SoftwareIs it just fantasy?

Hacking Marketing: Rethinking Marketing Management in a Software World


What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software. Software has eaten the world — and marketing too.

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Modern B2B Marketing

Here are seven critical things that marketing automation software can do for your marketing: 1. Create Relationships with Buyers Through Engagement Marketing. What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. 6. Test Variables.

The Best Content Analytics Tools: A Beginner's Guide


To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Let’s look into key findings from different heatmap tests. On the other side, using eyetracking will give you results with close to 100% accuracy about the testing subjects, while the accuracy of mousetracking is around 85-90%. Tools for your own heatmap tests. Image source.

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How to Run an A/B Test [FAQs]


One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). I''ll walk you through each step of designing, implementing, and measuring an A/B test. Ready to run an A/B test? A/B testing Yeah.

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Get Over Your Fear of Marketing Automation Software


Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. And, they’re faster, better and smarter with much more sophisticated testing scenarios. What’s the opportunity cost of onboarding marketing automation software? There’s really no reason any more. The price!

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

We saw the influence of the Meyers-Briggs Testing philosophy extended into the business world. Predominantly, the majority of these efforts to understand the individual buyer were taking place to improve sales effectiveness. The irony is marketing has, in effect, been repeating the same cycle as sales did in the 1990’s. by Evan Shuster. Or, did it?

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. A/B Test Results. A/B testing , also called split testing, allows you to study visitors’ behaviors by testing how prospects interact with your website and react to different versions of content.

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Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Modern B2B Marketing

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. This information can and should be tested to see if it holds true across other visitor segments. Optimizing your keywords more effectively by measuring the number of visitors driven to your site through specific words.

Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

Summary: Swyft offers a Software-as-a-Service real-time interaction manager. Indeed, effective interaction management requires a sophisticated mix of predictive modeling, business rules, flow management, response capture, data integration, real-time processing, simulation, and analytics. The system will automatically adjust offer frequencies based on test results.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence


So let’s say you are a company that sells cloud-based security software. Every marketer at this point will tell you that you have to ‘nurture’ the account that shows the best firmographic characteristics via marketing campaigns to test for need and interest. Takeaway: Segmentation analytics are NOT predictions. Now Acme Inc. Bingo! Or is it? Well, it depends. True, right?”

[Infographic] Data on What Makes an Effective Sales Process


More importantly, professionals are being asked to develop analytical skills so they can interpret and act on the data they have access to. With CRM software and marketing automation platforms, we have access to endless data streams. So, I wanted to share it with you here: ++ Click Image to Enlarge ++ Source: The Data Behind What Makes an Effective Sales Process – Infographic.

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5 Ugly (But Effective) Pieces of Marketing Collateral


Ugly marketing is often just as effective as its beautiful counterparts. CrazyEgg is one of the most valuable marketing analytics tools out there. The company produces heat-mapping software to help website owners understand their visitors'' behavior. Years ago, Performable ran an A/B test with two different-colored CTAs. Perfectionism is a marketer’s worst enemy.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). I suspect that’s true but still wonder whether those buyers will know how to use a system effectively once they get it. all in one systems marketing automation small business marketing software

A new process to quantify content marketing success

grow - Practical Marketing Solutions

The result of two years of research and nine months of testing and development by my team, our process actually quantifies your content marketing effort and compares your success to your closest competitors. The assessment we provide will summarize the results of more than 50 specific tests and software platforms that have been assembled over the last two years. Traffic? Sales?

Answers to the 19 Most Frequently Asked Questions About A/B Testing


A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. A/B tests are so relied upon in marketing because when performed properly, they give you concrete evidence on which changes can drive more conversions for your company, not just guesses based on hunches. The test starts.

Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing


Still others have invested top dollars in automation software and are sitting with their shiny new cannons, waiting to kill a mosquito! Nearly one in four respondents found marketing automation systems too complex to be used effectively. ( 31 percent of B2B marketers rated their marketing automation efforts as very effective; while 61% rated their efforts as only somewhat effective.

The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 1) Marketo. 2) HubSpot.

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Can Marketers Predict and Measure Influence, Down to the Dollar?

grow - Practical Marketing Solutions

” The Crowded Landscape The options abound for enterprises interested in a predictive analytics tool: with so many vendors in the space, it’s easy to find comprehensive articles like this one that compare the features and limitations of each possibility. But any tool is of questionable benefit unless its predictions can be tested against actual results. How does it work?

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

AETNA : Looks at patient results on a series of metabolic syndrome-detecting tests, assesses patient risk factors and focuses on treating one or two things that will have the most impact (statistically speaking) on improving their health. EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics. Who’s using it?

Email Marketing Trends and Stats


Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing. Email A/B testing and engagement. The effectiveness of personalized email marketing. 91% of participants recorded email marketing as the most effective channel for delivering revenue results. – The Relevancy Group.

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You’re Telling Me You Don’t Use Analytics to Prove Your ROI?


Every time I’m on a sales call, I ask the prospect how they measure the effectiveness of their marketing efforts. If you’re not using data analytics, tracking, or marketing automation software, you need to wake up and get your head in the game. Analytics aren’t only for your Fortune 500 companies anymore. Analytics should be your best friend. Game Over.

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The buzz around account-based marketing at MarTech


Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts.

Microsoft buys LinkedIn: the largest martech acquisition in history?


As shown in the illustration at the top of this post ( click for a larger version ), there is a “channel” of multiple different software stages (or layers) that marketers must work through to engage their audience: Marketing Software — the on-premise and SaaS applications that marketers buy and use to internally create and manage their campaigns, programs, and capabilities.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate


Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). But lots had changed on the Marketing blog since that test was run. The Marketing blog is measured on views, net new leads, and subscribers -- so those are the numbers we wanted to test.

Get Over Your Fear of Marketing Automation Software


Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. And, they’re faster, better and smarter with much more sophisticated testing scenarios. What’s the opportunity cost of onboarding marketing automation software? There’s really no reason any more. The price!

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. The vendor will also increase the sophistication of its core marketing automation functions, adding features such progressive forms, dynamic content, a/b testing for landing pages, and synchronization with additional objects. marketing automation industry marketing software marketing suites vocus It’s still a modest multiple of 2.4

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics


N ot only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth. Once you know this number, you can use A/B testing software to run experiments that can influence your conversion rate. For guidelines on how to run an effective A/B test, check out this resource. 2) Leads.

5 Smart Ways to Automate Your Marketing


How about this, Smartypants: Have you hooked up your pay-per-click campaigns and your SEO analytics so that you can tell which keywords generate the most business for you? Have all forms automatically transfer information to your CRM software. The best way to do that is to test. There are thousands of things to test, though, and many ways to test them. This is why smart marketers check their analytics all the time. They’ll focus on optimizing – and testing ‒ those first. And it’s one of the most effective strategies around. How’d he do it?

Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology

Crimson Marketing

“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. Effective marketing analytics, Mahoney says, is the key to doing just that. Highlights include: Knowledge is Power: Peter stresses that the place to start using data effectively is simply knowing the problem you are trying to solve.

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Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

But as both sales and marketing organizations recognize a clear need to understand their prospects at a deeper, more analytical level, these teams are starting to employ a holistic data strategy. He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), Rand: Some vendors have created very effective triangulation logic.

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