Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Let’s get into it! vs 0.5%) ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! Top AI Statistics 2024 Financial AI Statistics 2024 1. Business AI Statistics 2024 1. Thanks to a staggering 40.2%

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. That’s huge!

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

Navigate the Channel

AUGUST 1, 2023

Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Continuous testing and optimization are essential for improving email marketing performance over time.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. The majority of respondents (71%) are challenged by outdated data, while 64% do not have the time or resources to implement a more effective process.

Intent Data 265

Intent Data Class Intent Planning 265

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Zoominfo

MARCH 27, 2018

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. 52% of companies say Facebook is the most effective social channel for customer engagement, service and support ( source ). The post 78 Customer Engagement Statistics appeared first on ZoomInfo Blog.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Marketing Insider Group

APRIL 17, 2023

Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. Get The Full Picture: How to Calculate True Cost of Your Content By Brody Dorland You’re creating high-quality, SEO content consistently, but is it costing you more money and resources than it’s generating?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 342

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. In turn, these resources are becoming more critical to achieving their objectives. WHAT WAS THE MOST SURPRISING STATISTIC OR FINDING TO YOU? Hence, the increasing need for analytics.”.

Analytics 227

Analytics B2B Marketing Tools B2B 227

Porch Group Media

JULY 6, 2021

Here’s a look at 50 amazing statistics on the impact of how data can drive impact marketing success: 1. According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels. existing and incoming data. Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. Top AI Statistics 2024 1. Marketing AI-driven analytics and personalized targeting strategies are transforming modern marketing. From a $207.9 trillion by 2030. That’s all for now.

Statistics 52

Statistics Outgrow Resource Management Stats 52

KoMarketing Associates

MARCH 8, 2022

Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 104

Business Analysis Work Management Forecasting 104

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

KoMarketing Associates

FEBRUARY 8, 2022

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used. Marketers Now Looking to Improve Data Quality.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Only B2B

FEBRUARY 1, 2024

Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. What is intent data and why is it important?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. Organizations see traditional issues like wasted resources and an inability to rely on analytics.

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

JANUARY 26, 2022

DemandGen recently published its “2022 Database Strategies & Contact Acquisition Survey Report,” and statistics suggested that although 77% of marketers currently have a data acquisition strategy in place, 43% believe that significant improvement is needed.

Acquisitions 221

Acquisitions Marketing & Strategy Marketing Strategy Advertising Agencies 221

Hubspot

MARCH 18, 2020

The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. Well, it requires social media analytics and reporting. What is social media analytics? Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

The Marketing Blender

JULY 11, 2022

Resources. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Our Services. . See Our Work. .

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. See the planet49 article.

Analytics 83

Analytics Banners Privacy Allocation 83

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? But that doesn’t mean you have to become a statistical genius, you just need to understand how these concepts apply to your focus: randomized controlled experiments for digital assets. Let’s start by defining statistical significance. Do I even need to hit 95?

Statistics 52

Statistics A/B testing Sample Stats 52

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. B2B lead generation forms are the silent workhorses, enabling businesses to gather essential data while offering insights into the visitor’s journey through analytics. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Vision Edge Marketing

OCTOBER 25, 2022

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Without enough tactics and associated activities and resources behind a strategy, the success of the strategy is in jeop ardy. This episode of What’s Your Edge? This is also true of growth strategies. . What’s Your Edge?

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Optinmonster

APRIL 12, 2024

Elements of an Effective Case Study Case Study Example (With Analysis) What Is a Case Study? Understanding the Value of Case Studies Case studies are vastly under leveraged, yet wholly effective. In fact, case studies are often more effective than brochures and traditional sales collateral. What Is a Case Study?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Vision Edge Marketing

AUGUST 15, 2013

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. Statistical Analysis. Data Management.

Analytics 100

Analytics Work Management Marketing Management Marketing Automation Services 100

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Here are some examples: Time and resource intensive.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. Combining AI and other advanced analytics techniques to improve decision-making.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Scoop.it

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

BenchmarkONE

OCTOBER 3, 2019

Knowledge is power, especially when it comes to information that can help you market better, stronger, and more effectively. Staying ahead of the game is necessary if you want to keep up – and one of the best ways to ensure that your team is focusing their time and resources in the right places. Content Marketing is Still King.

Statistics 53

Statistics B2B Marketing Planning B2B 53

Optinmonster

MARCH 4, 2024

It shows you if your marketing is working and where you can make changes to improve its effectiveness. Though both methods are invaluable, split testing is often the starting point for many due to its simplicity and effectiveness. When to Use Split Testing?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Brandpoint

FEBRUARY 4, 2020

Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment (ROI). The most widely used data set in consumer behavior, and the one we’ll be referring mostly to in this article, is predictive analytics.

Allocation 145

Allocation ROI Forecasting Banner Ads 145

Top Rank Marketing

NOVEMBER 13, 2023

On the other hand, if your content prioritizes answering reader questions, includes relevant statistics, cites third-party sources, and links to other relevant content on your own website, you are much more likely to be seen as a credible resource. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Martech

JANUARY 12, 2024

It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Leverage data analytics Emphasize analytic-driven decision-making.

Efficiency 124

Efficiency Ideal Customer Profiles B2B Marketing Planning 124